Manager - Campaigns

Objective

The position plays a pivotal role in driving the strategic planning, execution, and optimization of multi-channel marketing campaigns to enhance brand visibility, customer engagement, and revenue growth. This role manages the entire campaign lifecycle, from ideation to performance tracking, with a strong focus on automation, data‑led decision‑making, and ROI‑driven results.

• Own and manage the end-to-end execution of marketing campaigns across SMS, email, push notifications, and app-based channels.
• Define campaign architecture and design user journeys, including drip, behavioral, and lifecycle campaigns using marketing automation platforms.
• Maintain and manage the campaign calendar, including roadmaps, key milestones, and cross‑functional deliverables.
• Collaborate with content, design, CRM, and brand teams to align messaging and creative assets with campaign objectives.
• Monitor performance metrics, conversion funnels, and campaign KPIs; share regular dashboards and reports with internal stakeholders.
• Work closely with data and analytics teams to optimize targeting, segmentation, and campaign effectiveness.
• Continuously improve campaign workflows and resolve execution challenges to ensure timely and high‑quality delivery.
• Lead post‑campaign analysis to derive actionable insights and inform future campaign strategies.

• 6–8 years of experience in CRM, campaign management, or retail marketing, with at least 3 years in a managerial or strategic role.
• Hands‑on experience with marketing automation tools such as MoEngage, Clever Tap, Web Engage, Optimove, or similar platforms.
• Strong understanding of campaign platforms, digital marketing tools, CRM systems, and analytics dashboards.
• Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.