Brand Marketing Associate – Luxury ; Emiratization

INSPIRE | EXHILARATE | DELIGHT

For over seven decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. In its pursuit to excel as a hybrid luxury retailer, the Group has curated a portfolio of over 10 owned brands and strengthened its distribution and marketing expertise for over 400 international names across luxury fashion, beauty, jewellery, watches, eyewear, and art de vivre categories.

Every step at Chalhoub Group is taken to build a future where luxury dreams become reality — bridging cultures and crafting memorable experiences for our consumers. Be it by constantly reinventing itself, committing to innovation, or embracing new technologies, the Group is shaping the future of luxury retail. It delivers seamless omnichannel experiences across more than 950 stores, online platforms, and mobile apps.

Driving this innovation journey is The Greenhouse — the Group’s innovation hub, incubator, and accelerator for startups and emerging businesses, regionally and globally.

Chalhoub Group fosters a people‑at‑heart culture rooted in diversity, equity, and inclusion, and a workplace catalysed by forward thinking and future‑proofing. Today, it brings together over 16,000 talented professionals across eight countries in the Middle East, with a presence in LATAM. Their collective efforts have earned the Group the Great Place to Work® certification in several markets.

Sustainability is at the core of the Group’s strategy, guided by a clear commitment to people, partners, and the planet. Chalhoub Group is proud to be a member of the United Nations Global Compact, a signatory of the Women’s Empowerment Principles, and to have pledged to reach Net Zero by 2040.

The Brand Marketing Associate will support the execution of marketing initiatives across the Homeware Division, with a primary focus on PR, media relations, brand communications, and partnerships.

This role plays a key part in strengthening brand visibility, storytelling, and external relationships while supporting the successful delivery of brand events and marketing activations across markets.

Working closely with internal marketing functions and external partners, the role requires strong organizational skills, communication capabilities, and an understanding of luxury brand positioning and media landscape in the GCC.

• Support the planning and execution of PR strategies aligned with brand and commercial objectives
• Manage day‑to‑day communication with media partners, publications, and PR agencies
• Coordinate press releases, media toolkits, and brand communications materials
• Track media coverage, press placements, and visibility performance across markets
• Maintain and update media and press contact databases
• Support press outreach, interview coordination, and media requests

• Assist in identifying relevant influencers and content creators aligned with brand positioning
• Work on product seeding campaigns and creative gifting projects.
• Coordinate influencer collaborations, gifting, and partnership execution
• Support relationship management with talents and agencies
• Monitor campaign deliverables and post‑campaign reporting

• Support planning and on‑ground execution of brand events, launches, and client activations
• Coordinate communication materials, guest management, and event logistics with internal teams and agencies
• Assist in post‑event reporting and recap preparation

• Support the development and execution of brand collaborations and partnership opportunities
• Coordinate communication alignment between partners and internal stakeholders
• Ensure brand consistency across joint activations

• Work closely with Brand Marketing, Content, CRM, Digital, and VM teams to support ongoing campaigns
• Provide operational and coordination support across marketing initiatives when required
• Assist in reporting, presentations, and campaign follow‑ups

• Bachelor’s degree in marketing, Communications, PR, or related field
• 1–3 years of experience in…