Puck Brand Manager

Overview

Puck Brand Manager – Regional Head Office, Dubai. At Arla, we do so much more than make some of the world’s favourite dairy products. We make healthy taste delicious, mornings worth getting up for, and family dinners unforgettable. Puck®, Lurpak®, The Three Cows®, Starbucks®, and Castello® – names like these make us a vital, natural part of modern life in over 100 countries around the world.

There are 1,200 employees in the Middle East and Africa and 19,000 global employees at the heart of our business. Every single one of us plays an important role and together we build on our 10bn Euros turnover and establish our position as one of the largest dairy companies in the world.

Are you a bold and creative brand leader ready to shape one of the Middle East’s most iconic FMCG brands? Puck® is Arla Foods’ largest and most loved brand in the region, with an unmatched household penetration and a Cannes-awarded communication legacy. Deeply rooted in family moments and everyday cooking, Puck continues to evolve to stay relevant, distinctive, and inspiring across the region.

As Puck’s Brand Manager, you will be the guardian and driver of the brand agenda across MENA. This is a role with high visibility, requiring strong creative judgment, confidence in decision-making, and the ability to influence and stand your ground with senior stakeholders. Reporting into Head of Puck Brand, you will lead the development and execution of the Puck brand strategy across the region, ensuring strong brand equity, cultural relevance, and consistent excellence in execution.

• Owning and driving the Puck brand & partnerships strategy across MENA, ensuring clarity, consistency, and long-term brand health.
• Leading the development of impactful, integrated ATL, BTL, digital, and social campaigns in collaboration with external agencies, the Barn & CX teams.
• Championing creativity and breakthrough thinking in communication, content, and innovation.
• Translating consumer insights and category understanding into strong brand strategies and ideas.
• Developing and delivering annual brand plans, KPIs, and marketing roadmaps aligned with regional & market category objectives.
• Acting as the key brand voice in senior stakeholder forums, confidently influencing decisions and challenging when needed.
• Managing agency relationships and ensuring best-in-class creative output.
• Working cross-functionally to ensure coherent local execution while protecting brand identity.

• A brand-first marketer with strong creative instincts and the confidence to lead in complex, high-stakes environments.
• 5–8 years of experience in brand marketing, ideally within FMCG.
• Proven experience leading brand strategy and integrated campaigns across multiple markets.
• Strong understanding of food, dairy, or adjacent FMCG categories, with the ability to translate category dynamics into brand opportunities.
• Strategic thinker who connects long‑term brand vision with short‑term execution.
• Confident engaging with senior stakeholders; able to challenge constructively and defend recommendations.
• Analytical and insight-led, without losing creative ambition.
• Comfortable navigating a matrix organisation and ambiguity.
• Curious, culturally aware, and passionate about building iconic brands.
• Excellent English communication skills;
  Arabic language skills and GCC experience are strong advantages.

At Arla, we are committed to professional development and promoting from within. You will join a positive, collaborative culture and a market leader with household-favorite brands, contributing to sustainable practices that benefit our customers, farmers, and the planet.

Would you like to join us? If you want to be part of a dynamic team and help shape the future of dairy, seize this exciting opportunity! The closing date will be Friday 6th March 2026.

Arla is a global leader in the dairy industry, committed to producing high-quality products while championing sustainability and innovation. We are passionate about people and our planet, striving to unleash the full potential in each of us. Our goal is to make healthy dairy nutrition and good food habits accessible to all. Join us at Arla Foods and become part of a worldwide cooperative dedicated to making a significant impact on the planet and steering the dairy industry towards a sustainable future.

We are devoted to creating a workplace where everyone feels valued and empowered to bring their authentic selves to work. Diversity and collaboration are key to our success, propelling us to new heights in the dairy industry.