Senior Brand Manager, Tezspire, Gulf

JOB TITLE

Senior Brand Manager, Tezspire, Gulf

AstraZeneca is a global, science‑led, patient‑focused biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines for some of the world’s most serious diseases. But we’re more than one of the world’s leading pharmaceutical companies.

Maximize the potential of the AstraZeneca therapeutic portfolio across Gulf, through professional and successful working relationship with internal and external customers. Manage the promotion, pricing, and positioning of the products in the relevant therapeutic portfolio, development of a disease area vision and strategy, effective resource allocation, to optimize sales and profits. Strategize, write, and implement the marketing plan in relation to the brand.

Role is Dubai based and reporting to Gulf Franchise Associate Director R&I.

• Fully accountable for building & driving the brand strategy by providing customer insights acquired during interactions with external and internal customers.
• Participate in the development of the Business Action Plan in close collaboration with the Franchise Associate Director.
• Drives the full implementation of the operational Business Action Plan in close collaboration with the key functional team members.
• Keeps the Business Action Plan updated, implement the plan to ensure that Brand objectives are realized, including revising the Segmentation & Targeting to ensure full coverage /expansion of target list as per marketing strategy.
• Leads the operational roll‑out of the pre‑agreed strategic and operational plan (campaign task force, monthly implementation meetings).
• Identify potential new market insight and collaborate with Market Intelligence to leverage all important market data to refine action plans or to prioritize activities.
• Develop and understand market research principles/sources/tools/methodology.
• Work with local data to contribute to forecasting models.

• Develop all campaign material and all the briefing documents to ensure maximum impact.
• Leverage guidelines from global brand team and brief campaign task force accordingly to ensure respect of international guidelines.
• Manage actively agencies to ensure optimal use of available financial resources.
• Briefing and selection of agency and review performance of agency and costs.
• Actively contribute in collaboration with the medical team or National Sales team to ensure alignment with strategy the following activities as required:
  Advisory boards, round tables or other expert meetings, National symposia/ Web Ex/ Webcast/ Virtual summit, Launch meetings.
• Be actively involved in the organization of regional and national sales meetings/business reviews as required.
• Ensure full compliance of material / activities with ethical and Code of Ethics (demonstrate and ensure active respect for values, business ethics, local laws, policies and marketing procedures).
• Propose Budget spend on the defined territory & is responsible for accurate budget management.
• Prepare cost estimates for current activities, advertising / informing about AstraZeneca brand products and investment budgets.

• Build relationships with key internal / external clients.
• Leads Brand Team, developing and implementing plans for KEE development & marketing strategy implementation.
• Cooperates with National Sales manager / Sales team to empower sales force, strengthening their capacity to implement business strategy. Though: client field visits with MSRs at regular intervals to gain insight on current and future marketing initiatives and ensure correct product information is delivered, providing training to MSRs on the promotional materials and product strategy, addresses MSRs concerns or questions in regard to brand strategy and promotional materials).
• Report on the status of implementation of the tactical plan to internal customers.
• Establish and maintain strong customer relationships.
• Proactive assessment of brand performance, proposing needed actions to tap on opportunities, working without…