Regional Director of Brand, Marketing & Partnerships

Minor Hotels is a global hospitality leader with more than 560 hotels and resorts across six continents, and more than four decades of industry experience. Our purpose is clear:
To create innovative and insightful hospitality experiences that deliver what people truly want. This is driven by five core values – the principles that contribute significantly to our success and inspire our business every day: customer focus, results orientation, talent development, innovation and partnership.

Everyone who joins our global team enjoys unparalleled opportunities for professional and personal development, an innovative and vibrant work environment, and a commitment to helping every team member achieve the perfect work-life balance. At Minor Hotels, we focus on what truly matters to you, helping you achieve your full potential, whichever career path you choose.

To define, lead, and deliver strategic brand marketing, communications, and partnership initiatives across the Middle East & Africa, strengthening the positioning and equity of Minor Hotels and its brands. The role will support the company’s regional development ambitions by translating business and growth objectives into impactful marketing strategies, programmes, and partnerships that enhance brand visibility, support expansion, and drive long‑term commercial value.

Working closely with regional leadership, global brand teams, and external partners, the role will play a key part in advancing Minor Hotels’ presence and performance across the region.

Please note that this is not an exhaustive list. Minor Hotels team members are expected to remain agile and proactive in responding to evolving business, guest, and team members’ needs.

• Define, lead, and deliver the regional brand marketing, communications, content, and partnerships strategy for Minor Hotels and its brands across the Middle East & Africa, aligned with global direction and regional business priorities.
• Translate regional business and development objectives into clear marketing and content strategies, initiatives, and programmes that strengthen brand positioning, drive demand, and support growth across the region.
• Act as the regional Brand Guardian, ensuring consistent brand identity, positioning, tone of voice, and standards across all marketing, communications, digital, content, and experiential touchpoints at both regional and property level.

• Define and lead the regional content strategy, proactively shaping narratives, themes, and storytelling opportunities that support brand positioning, partnerships, and key business initiatives, in close collaboration with the global marketing team.
• Lead and oversee the planning and execution of regional and property‑level campaigns, including strategic, awareness, launch, teaser, and tactical initiatives across owned, earned, and paid channels.
• Work closely with global marketing teams to ensure integrated execution of traditional and digital campaigns at both brand and hotel level, while maintaining a strong regional point of view.
• Define and oversee the regional approach to social media, ensuring effective hotel‑level activation aligned with brand guidelines, content strategy, and performance objectives.
• Provide strategic guidance to E‑Commerce teams on website content, digital advertising, and performance‑driven initiatives in line with brand and regional priorities.

• Proactively identify, develop, and lead strategic partnerships, collaborations, sponsor ships, and cross‑promotional opportunities across the Middle East & Africa that strengthen brand relevance, visibility, and long‑term equity.
• Identify and drive initiatives and partnerships at a regional, macro level that support business generation, enhance demand for the region, and contribute to overall commercial performance beyond individual properties.
• Build and maintain strong relationships with key stakeholders, including owners, developers, institutions, government entities, and business partners, to support diverse brand, hotel, and regional…