Marketing Manager

Job Overview

The Marketing Manager will lead the end-to-end marketing function for Garmin in Dubai and Saudi Arabia, driving brand visibility, demand generation, and sales growth across retail and e-commerce channels. The role is responsible for localizing global brand strategies, executing integrated marketing campaigns, and ensuring a strong market presence aligned with Garmin's global standards.

• Develop and execute the annual marketing plan across ATL, BTL, digital, influencer, retail, and events.
• Localize global Garmin brand guidelines for the Saudi market.
• Manage brand calendars, product launches, and seasonal campaigns.

• Plan and execute in-store activations, demos, POS branding, window displays, and end-cap placements.
• Ensure visual merchandising consistency across all retail partners.
• Support new store openings across KSA (Riyadh, Dammam, Khobar, Red Sea Marina, Jizan).

• Manage Amazon and Noon marketing activities including AMS, keyword optimization, and content enhancement.
• Oversee social media channels, paid digital campaigns, landing pages, and CRM initiatives.
• Lead influencer and creator partnerships across fitness, outdoor, cycling, and lifestyle categories.

• Develop product-focused content across all Garmin categories.
• Ensure adherence to Garmin's brand theme and creative standards.
• Produce localized ads, banners, store screens, and dealer presentation materials.

• Manage collaborations with gyms, cycling clubs, running groups, and sporting communities.
• Plan sponsor ships, experiential activations, and brand challenges to increase market engagement.

• Track campaign performance, ROI, and funnel metrics.
• Prepare monthly marketing performance reports for Garmin regional teams and management.
• Manage marketing budgets, vendor payments, and quarterly cost forecasts.

• Work closely with sales, supply chain, and e-commerce teams for launch planning and stock alignment.
• Support sub-distributors with marketing toolkits, POS materials, and localized assets.

• 58 years of marketing experience, preferably in electronics, wearables, lifestyle tech, or sports brands.
• Strong experience in digital marketing and retail activations.
• Hands‑on expertise with Amazon and Noon advertising platforms.
• Proven experience managing influencers and creator collaborations.
• Fluent in English;
  Arabic is an advantage.

• Strong Garmin visibility across retail and online channels.
• Growth in store footfall, e-commerce sales, and community engagement.
• Consistent, data-driven monthly performance reporting.

Seamless coordination with Garmin regional teams and sales operations.

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