Senior Associate Brand Marketing - Luxury homeware division; Arabic Speaker

INSPIRE | EXHILARATE | DELIGHT

For over seven decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. In its pursuit to excel as a hybrid luxury retailer, the Group has curated a portfolio of over 10 owned brands and strengthened its distribution and marketing expertise for over 400 international names across luxury fashion, beauty, jewellery, watches, eyewear, and art de vivre categories.

Every step at Chalhoub Group is taken to build a future where luxury dreams become reality — bridging cultures and crafting memorable experiences for our consumers. Be it by constantly reinventing itself, committing to innovation, or embracing new technologies, the Group is shaping the future of luxury retail. It delivers seamless omnichannel experiences across more than 950 stores, online platforms, and mobile apps.

Driving this innovation journey is The Greenhouse — the Group’s innovation hub, incubator, and accelerator for startups and emerging businesses, regionally and globally.

Chalhoub Group fosters a people-at-heart culture rooted in diversity, equity, and inclusion, and a workplace catalysed by forward thinking and future-proofing. Today, it brings together over 16,000 talented professionals across eight countries in the Middle East, with a presence in LATAM. Their collective efforts have earned the Group the Great Place to Work® certification in several markets.

Sustainability is at the core of the Group’s strategy, guided by a clear commitment to people, partners, and the planet. Chalhoub Group is proud to be a member of the United Nations Global Compact, a signatory of the Women’s Empowerment Principles, and to have pledged to reach Net Zero by 2040.

As Senior Brand Marketing Associate you will lead the planning and execution of brand activations and retail marketing initiatives across the Homeware Division, supporting key maisons including Tanagra, Baccarat, Christofle, Daum, and Bernardaud across regional markets.

The role is primarily focused on end-to-end event and activation execution, ensuring seamless delivery of brand experiences across stores, malls, and partner locations. This position acts as a central coordinator between internal teams, external partners, and retail stakeholders to bring marketing concepts to life while maintaining luxury brand standards and operational excellence.

• Lead the end-to-end execution of brand events and activations across regional markets
• Develop event concepts aligned with brand objectives and commercial priorities
• Manage project timelines, budgets, suppliers, and operational planning
• Coordinate agency partners where applicable, or manage activations independently when required
• Oversee all event phases including:
  • Pre-event planning and communication
  • On-ground execution, guest and stakeholder management
  • Post-event reporting, recap, and performance evaluation
• Ensure consistency with brand guidelines and luxury experience standards

• Plan and execute in-store animations, seasonal activations, and commercial initiatives
• Work closely with retail and VM teams to drive store traffic and client engagement
• Ensure smooth operational rollout across multiple locations and markets
• Support implementation of campaign launches within retail environments

• Coordinate trade offers, promotional activations, and retail-driven marketing initiatives
• Align activation calendars with commercial and sales priorities
• Ensure communication and execution consistency across markets and stores
• Track activation performance and support reporting on results

• Act as main point of contact with mall marketing teams for activations and campaigns
• Manage submission of marketing plans, permits, visuals, and required documentation
• Coordinate promotional opportunities and mall-led marketing initiatives
• Ensure deadlines and compliance requirements are met across locations

• Collaborate closely with Brand…