Commercial Director - Sports; MENA

Commercial Director - Sports (MENA)

As Commercial Director for the MENA region of You Gov Sport, you will be responsible for identifying, qualifying, and closing new business opportunities within the sport sector to achieve ambitious growth and sales goals in 2026 and beyond. Additionally, you will be expected to foster existing client relationships via growth‑driven account management.

The successful candidate will be connected in the MENA sport industry, specifically adept at selling market research and analytics tools, and be capable of aligning these products to meet the marketing objectives of sport and sport‑adjacent organisations of all shapes and sizes.

• Create strategic outreach plans to connect with and acquire new business partners for You Gov Sport
• Identify potential clients and their decision makers through research and proactive outbound reach‑outs by phone, email, Linked In & networking
• Secure sales & discovery meetings with qualified prospects and deliver compelling presentations and proposals
• Synthesize data and align a potential client’s needs with You Gov products/services
• Draw on previous case studies, anecdotes and personal examples where data has been used to drive decision‑making in marketing & sponsorship
• Manage key new business areas (specific rights‑holder, brand, media owner or agency sectors) and take ownership of all relevant outreach and opportunities in this space
• Manage key existing account relationships to ensure client satisfaction and identify opportunities for account expansion across You Gov service offerings

• 5+ years of experience in consumer insights or market research sales, ideally specifically within the sport or sponsorship industry
• Sport media valuation, syndicated and custom consumer research knowledge
• Proven success selling subscription services in a SaaS‑based environment
• Strong communicator and rapport builder, well‑versed in active listening and curious to find out the root behind consumer behaviours
• Established history and understanding of using Salesforce to organise daily sales activity, sales pipeline projections and analyse personal sales performance
• Passion for sports & sports business

Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities.

Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people — bringing their perspectives to the work we do.

As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, colour, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethical employer.

All employment decisions are made based on occupational qualifications, merit, and business need.

Data Privacy:
To find out how we collect and use your personal data when you apply for a role at You Gov, please read our privacy notice at

Mid‑Senior level

Full‑time

Business Development and Sales

Industries:
Business Intelligence Platforms