Cluster Sales Director – Leisure; UK & Germany

Banyan Group is one of the world’s leading independent, multi-branded hospitality groups centered on the purpose-driven mission of stewardship and wellbeing while offering exceptional, design-led experiences.
The Group’s diversified portfolio of hotels, resorts, spas, galleries, golf and residences features an ecosystem of 10 global brands, including the award-winning Banyan Tree, Angsana, Cassia, Dhawa and Laguna, and the highly anticipated new brands of Homm, Garrya, Folio, and two new Banyan Tree brand extensions - Escape and Veya.
Established in 2008, with the goal of advancing people development and management excellence, Banyan Tree Management Academy has nurtured over 10,000 associates across 23 countries. The Group is recognised for its commitment to environmental protection and community development through its Banyan Tree Global Foundation. Operating over 70 hotels in 17 countries, it has over 50 new properties in the pipeline.

Banyan Tree Dubai is a lively, island escape where stylish stays, incredible dining, warm hospitality, and recreation create lasting memories. Fronted by 500m of a pristine, private beach with uninterrupted views of the Arabian Gulf and backed by the iconic Ain Dubai. With the ambience of a sleek, relaxed, luxe island getaway, Banyan Tree Dubai boasts 3 chilled outdoor pools, fully-serviced beach, award-winning Banyan Tree Spa, a fitness center and 7 dining options.

Summary:

As Cluster Sales Director for Banyan Tree Dubai and Delano Dubai, you will play a pivotal role in driving leisure revenue and elevating brand presence across the UK and Germany markets. With a strong focus on high-net-worth individuals, luxury leisure travellers, and vacationing families, this role is responsible for identifying growth opportunities, cultivating strategic partnerships, and delivering bespoke sales strategies that drive bookings and enhance the guest journey across both properties.

Key Responsibilities:

Revenue Generation

Drive leisure market share growth by targeting affluent travellers, luxury vacationers, and family segments across the UK and Germany.

Identify and capitalise on key revenue opportunities, including seasonal offers, exclusive packages, and destination-led promotions.

Strategic Sales Planning

Develop and execute leisure-focused sales strategies for Banyan Tree Dubai and Delano Dubai, aligned with each brand’s positioning and commercial objectives.

Design tailored promotional campaigns and value-driven packages that resonate with leisure travellers while maximising profitability.

Client Relationship Management

Build and maintain strong relationships with travel agencies, tour operators, luxury travel advisors, and key leisure partners across the UK and Germany.

Deliver personalized engagement for VIP clients, fostering loyalty, repeat business, and brand advocacy.

Monitor and analyse leisure segment performance, tracking key metrics such as bookings, revenue contribution, and seasonal demand trends.

Provide regular performance reports and insights, adjusting sales strategies in line with market dynamics and business goals.

Stay ahead of leisure travel trends, consumer behaviours, and emerging opportunities within the UK and Germany markets.

Conduct ongoing competitor analysis to ensure both properties remain competitively positioned within the luxury leisure space.

Cross-Functional Collaboration

Partner closely with Marketing to develop impactful leisure-focused campaigns, content, and partnerships, including collaborations with luxury travel influencers.

Work with Operations to ensure a seamless, end-to-end guest experience, from pre-arrival through to post-stay, consistently delivering on brand promise.

Proven Luxury Leisure Sales Expertise: Minimum of 5 years’ experience in sales and business development within the luxury hotel or resort sector, with a strong focus on the leisure segment. Demonstrated success in driving revenue growth and consistently achieving or exceeding sales targets.

Market Knowledge: Deep understanding of UK and Germany market dynamics, consumer behavior, and trends in the luxury travel sector.

Sales & Negotiation

Skills:

Ability to craft compelling proposals, negotiate effectively, and close deals with high-net-worth clients, travel agencies, luxury tour operators, and direct leisure clients.

Relationship Management: Proven ability to develop, maintain, and grow long-term relationships with key clients, partners, and stakeholders across the luxury leisure travel landscape.

Communication & Influence: Excellent verbal and written communication skills, with the ability to engage and influence both internal teams and external clients across diverse cultural contexts.

Market Research & Analysis: Strong analytical skills to evaluate market trends, customer preferences, and competitor offerings, translating insights into actionable, data-driven sales strategies.

Leadership &

Collaboration:

Experience leading sales initiatives while working…