F&B Sales Manager - Indoor & Outdoor Catering

Company Description

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To drive revenue growth for indoor dining events and outdoor catering operations by proactively sourcing new business, managing client relationships, and converting enquiries into profitable F&B sales while maintaining luxury service standards.

• Proactively generate new F&B catering and event leads (corporate, social, private, weddings, off-site catering).
• Sell indoor venues (restaurants, private dining rooms, ballrooms) and outdoor catering (poolside, terraces, off-site locations).
• Conduct site inspections and client meetings.
• Prepare and follow up on proposals, menus, quotations, and contracts
  .
• Achieve monthly and annual revenue targets for F&B sales.
• Build and maintain strong relationships with corporate clients, event planners, and agencies.
• Upsell premium experiences (live stations, beverage packages, entertainment, theming).
• Ensure repeat business and long-term partnerships.
• Liaise closely with Operations, Kitchen, Banquets, and Marketing to ensure flawless execution.
• Communicate client requirements clearly via BEOs / event orders.
• Attend key events to ensure client satisfaction and resolve issues in real time.
• Ensure pricing aligns with approved profit margins and cost controls
  .
• Maximize revenue through upselling and add-on services.
• Track conversion ratios and sales performance.
• Maintain accurate records of leads, contracts, and forecasts.
• Prepare regular, pipeline updates, and revenue forecasts.
• Ensure compliance with hotel SOPs and brand standards.

• Minimum 2–4 years’ experience in F&B sales, catering sales, or events (hotel or premium venue preferred)
• Strong understanding of indoor and outdoor catering operations
• Hold UAE driving licence & Car
• Experience in luxury hospitality or lifestyle dining is an advantage
• Proficient in MS Office;
  Opera / Delphi / CRM experience preferred
• Strong sales, negotiation, and presentation skills
• Excellent communication and relationship-building ability
• Commercial awareness of F&B pricing and margins
• Highly organized with attention to detail
• Ability to work flexible hours (evenings, weekends, events)