Global Product Application Specialist

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This role supports NPI processes, go-to-market initiatives and sales execution by acting as a subject matter expert and market expert for an assigned portfolio of products, services and technologies connecting the Medium Tractor Products group with the Customer Solutions Division and Customer facing teams. The position partners closely with sales and commercial teams to meet with customers around growth regions, understand their businesses, their challenges and their needs to influence on product design and drive market success, provide product expertise, and ensure effective positioning of the portfolio with customers.

The Medium Tractor Products group has three product lines: medium track‑type tractors, pipelayers, and track‑type loaders. The role contributes to delivering customer‑focused solutions by leveraging deep product knowledge and supporting commercial strategies aligned with market needs.

• Coordinate the Global Marketing team (regional PAS and PMC) and collaborate with the customer facing teams to meet with customers and understand their business, their challenges and needs when utilizing Medium Tractor Products in their operations.
• Consolidate Unmet Customer Needs based on customer challenges to influence New Products and new solutions for customers. The GPAS is responsible to represent customer interests during the NPI process.
• Providing product application expertise at point of sale, or by delivering various types of product training including applied technology, job efficiency, and safety to through the regional go to market team to customers, company and dealers' sales personnel.
• Conducting product performance studies, assessing customer job sites efficiency, collecting product and customer requirements in order to capitalize opportunities for incremental sales to create business case for product improvement process and new product introduction program.
• Managing the marketing technology tools/systems and works with key stakeholders to develop a marketing technology product roadmap to drive business growth.
• Collaborating with other internal teams to get alignment on timelines, consolidate marketing goals, and developing the marketing technology product roadmap.
• Overseeing Percent of Industry Sales (PINS) trends, industry outlook, demand fluctuation and basic customer requirements.

• Customer Focus:
  Expert knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
• Decision Making and Critical Thinking:
  Strong knowledge of the decision‑making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.
• Effective Communications:
  Solid understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
• Negotiating:
  Knowledge of successful negotiation concepts and techniques; ability to negotiate successfully across the organization and with external vendors and clients in a constructive and collaborative manner.
• Relationship Management:
  Good knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
• Technical Excellence:
  Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
• Value Selling:
  Know…