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Brand Development Manager – UAE

Job in Dubai, UAE/Dubai
Listing for: Linked4HR
Full Time position
Listed on 2026-02-28
Job specializations:
  • Sales
    Business Development, Sales Marketing, Sales Manager
Salary/Wage Range or Industry Benchmark: 120000 - 200000 AED Yearly AED 120000.00 200000.00 YEAR
Job Description & How to Apply Below
Position: Brand Development Manager – UAE )

Our client, a leading international premium spirits group, is looking for a commercially driven Brand Development Manager to accelerate growth in the UAE.

This is a high-impact, on-trade focused role where you will drive distribution, win new accounts, and deliver standout brand activations across bars, restaurants, hotels, and clubs.

If you thrive in the fast-paced hospitality scene and know how to get brands visible, listed, and selling — this role is for you.

Key Responsibilities Distribution & Expansion
  • Segment and prioritize on-trade outlets aligned to brand strategy
  • Identify, approach, and secure new on-trade accounts
  • Support perfect store negotiations with venue owners
  • Drive full portfolio penetration with focus on aperitif category
  • Track KPIs for distribution growth through audits and reporting
Brand Activation
  • Plan and execute high-impact activation strategies
  • Partner with venues on campaigns and events
  • Monitor activation KPIs and ROI
  • Secure premium visibility (menus, back bars, POSM, promotions)
Relationship Management
  • Build strong partnerships with F&B leaders and hospitality stakeholders
  • Collaborate closely with local distribution partner
  • Deliver bartender and BA training programs
  • Provide hands‑on support to on‑trade partners
  • Monitor consumer trends and competitor activity in UAE on trade
  • Provide actionable insights to internal teams
  • Benchmark performance vs. competitors
  • Use data to optimize route‑to‑market and activation plans
Experience & Education
  • Bachelor's degree in business, Marketing, or related field
  • 2–3 years' experience in sales, business development, or trade marketing within beverage/alcohol (spirits preferred)
  • Strong knowledge of UAE on-trade landscape
  • Demonstrated commercial growth and activation success
  • Proven negotiation and relationship‑building skills
  • Entrepreneurial, proactive, and able to work independently
Required Skills
  • Excellent communication and influencing skills
  • Strong time and priority management
  • Hands‑on problem solver with project management capability
  • Strong stakeholder management across all levels
  • Team player with opportunity‑spotting mindset
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