Sales Manager – Event

Job Summary We are seeking a highly driven Sales Manager with a strong hunter mentality to identify and secure new business opportunities within the events and technical production industry. The role focuses on proactively acquiring new clients, building a strong sales pipeline, and driving revenue growth by offering integrated event production solutions including audio, lighting, staging, and visual technologies. The ideal candidate will have a proven track record in B2B sales, strong industry networks, and the ability to manage the full sales cycle from prospecting to closing high‑value deals.

• Proactively identify, target, and secure new business opportunities across corporate events, exhibitions, entertainment, and brand activations.
• Build and maintain a strong pipeline of potential clients including event agencies, corporate organizations, marketing teams, and production companies.
• Manage the entire sales cycle from lead generation and client meetings to proposal development and contract negotiation.
• Develop tailored event technology and production solutions based on client requirements.
• Deliver persuasive presentations and proposals to key stakeholders and decision‑makers.
• Achieve and exceed individual sales targets and revenue goals.
• Monitor market trends, competitor activity, and emerging opportunities within the events and live production industry.
• Work closely with internal production, technical, and operations teams to ensure successful project delivery.
• Maintain accurate sales forecasts, pipeline tracking, and reporting.

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• Minimum 5+ years of B2B sales experience, preferably within events, exhibitions, technical production, AV solutions, or entertainment production.
• Proven track record of new business development and revenue generation.
• Strong network within event agencies, corporate event teams, or exhibition organizers is highly advantageous.
• Excellent negotiation, communication, and relationship‑building skills.
• Ability to work independently in a fast‑paced, target‑driven environment.

• Experience selling event technology, production services, staging, lighting, audio, or visual solutions.
• Strong understanding of the events, exhibitions, and live entertainment market.
• Strategic thinking with strong problem‑solving abilities.
• Ability to manage multiple opportunities and prioritize effectively.
• Proficiency in CRM systems and sales reporting tools.

• Competitive salary and performance‑based commission structure.
• Opportunity to work on high‑profile events, exhibitions, and live productions.
• Dynamic and collaborative work environment.
• Career growth and development opportunities within a fast‑growing industry.
• Exposure to regional and international event projects.

Salt is acting as an Employment Agency in relation to this vacancy.