B2B Sales Executive

Korashi is a premium matcha brand focused on delivering high-quality Japanese matcha to cafés, wellness concepts, fitness studios, hotels, and restaurants across the UAE. We are looking for a motivated sales professional to help expand our B2B presence and build long-term wholesale partnerships.

• Identify and approach potential wholesale customers including cafés, restaurants, hotels, Pilates studios, wellness centers, and corporate offices.
• Generate new business opportunities through cold calling, networking, field visits, email outreach, and social media.
• Arrange product tastings and presentations for decision‑makers.
• Build and maintain relationships with café owners, procurement managers, and F&B managers.
• Negotiate commercial terms and close wholesale accounts.
• Manage the sales pipeline and provide regular updates on leads and opportunities.
• Collaborate with the Korashi team to support product launches, promotions, and partnerships.
• Monitor market trends and competitor activity within the specialty beverage industry.

• Previous experience in B2B sales, preferably within food & beverage, hospitality, coffee, tea, wellness, or FMCG industries.
• Existing network within the UAE hospitality and café sector is highly preferred.
• Strong communication, negotiation, and relationship‑building skills.
• Self‑motivated and comfortable working independently.
• Valid UAE driving license is an advantage.
• Fluent English required;
  Arabic is a plus.

• Attractive commission structure with uncapped earning potential.
• Opportunity to grow with an emerging premium wellness brand.
• Flexible working arrangement.
• Product training and sales support.
• Potential transition to a full‑time leadership role as the business expands.

You have experience selling into cafés, restaurants, hotels, or wellness businesses and already have relationships within the UAE F&B industry. You enjoy building partnerships, opening new accounts, and growing brands from the ground up.