Director, IT Marketing

Overview

Director, IT Marketing — W2 Contract-to-Hire.

Location:

Dublin, CA - Hybrid Role. Base pay range: $90.00/hr - $100.00/hr salary Range: $187,200 - $208,000 per year.

This is an experienced IT Director - Marketing Technology role to lead the strategy, delivery, and governance of the Marketing IT portfolio. The leader will build and manage a cross-functional technology delivery team to implement and operate enterprise-class Mar Tech solutions, including CRM/CDP, Loyalty, Customer and Marketing Analytics (Snowflake), ESP platforms, AI/GenAI for Marketing, Customer Portal & Mobile App, and Consent Management.

The IT Director will partner with Marketing and Customer Experience leaders, manage vendor/SI relationships, and ensure delivery of value to the business, shaping customer engagement and personalization capabilities.

• Lead the Marketing IT delivery team (e.g., Sr. Delivery Manager, Solution Architect, Technical Lead, Business Analyst, and supporting resources).
• Define and own the Marketing IT roadmap aligned to enterprise architecture, digital strategy, and business priorities.
• Partner with cross-functional teams—Marketing, Customer Experience, Data & Analytics, Stores, IT, and Security—to deliver seamless solutions.
• Oversee delivery of multiple Mar Tech initiatives (CRM/CDP, Loyalty, ESP, Consent Management, Customer Portal & Mobile).
• Ensure projects are delivered on time, within scope, and on budget.
• Establish governance, metrics, and reporting for program execution.
• Balance agile delivery approaches with enterprise program management rigor.
• Provide oversight of solution design across CRM, Loyalty, ESP, Snowflake, and Consent platforms.
• Ensure platforms integrate into the enterprise data and identity ecosystem.
• Maintain focus on data quality, compliance, and customer privacy.
• Evaluate emerging technologies such as AI/GenAI for marketing and drive pilots and adoption.
• Lead RFPs, contract negotiations, and ongoing vendor performance reviews.
• Ensure SIs and vendors deliver quality, scalable, and cost-effective solutions.
• Manage program budgets, forecasts, and reporting.
• Identify, assess, and mitigate delivery and operational risks.
• Ensure compliance with security, privacy, and regulatory requirements.

• A bachelor's degree in computer science, information systems, engineering, or a related field is required.
• Master's degree preferred.
• 12+ years of progressive IT leadership experience, including at least 5+ years in Marketing Technology and Retail IT.
• Proven track record delivering complex, cross-functional Mar Tech implementations (CRM/CDP, Loyalty, ESP, Customer Experience Portals/App, Analytics).
• Experience in Retail is strongly preferred.
• Demonstrated success in vendor/SI management and large-scale program delivery.
• Strong background in customer data, analytics, and consent/privacy management.
• Familiarity with Snowflake, Salesforce, Epsilon, Adobe, One Trust, or similar platforms.
• Strategic leadership with hands-on delivery mindset.
• Strong stakeholder management and executive communication skills.
• Financial acumen: budget ownership, ROI measurement.
• Deep understanding of Mar Tech architecture (integration, APIs, data flows) and data privacy, security, and compliance practices.
• Ability to lead diverse teams (onshore/offshore, internal/external).

• PMP, SAFe/Agile Program Mgmt.
• Cloud (Azure), Snowflake, or Data Engineering.
• Privacy certifications are a plus.

• Bayside Solutions, Inc. is not able to sponsor candidates at this time. Candidates must qualify as a W2 candidate.
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