Senior Manager Demand

At Vanta, our mission is to help businesses earn and prove trust. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it.

In this role, you'll join the Growth team at Vanta as the single-threaded owner of our Sales Chat motion, building a high-impact pipeline driver from the ground up.

The Growth team drives demand for Vanta by acquiring new customers and expanding existing relationships. We're responsible for building and optimizing the channels, programs, and experiences that turn interest into pipeline, from paid campaigns and lifecycle marketing to in-app engagement and live sales conversations.

You'll define where chat lives, how it works, who runs it, and what success looks like. You'll partner closely with Paid, Lifecycle, Product, Support, and Sales to turn high-intent traffic into qualified opportunities through fast, human, well-routed conversations, with the full runway to experiment, iterate, and prove that this channel can drive material revenue.

• Own the full Sales Chat strategy across web and product entry points, with a focus on turning high-intent visitors into qualified pipeline
• Decide where chat should run, which pages and journeys it supports, and when it adds value versus noise
• Design and implement the full chat program including hours, rep coverage, lead handoff rules, and workflows for follow-up
• Build the analytics needed to monitor and improve chat performance including chat open rates, first response time, rep engagement, conversion to meeting, and impact on pipeline
• Run structured experiments to improve coverage, lead quality, response speed, and handoff outcomes using clear test designs that quantify business impact
• Partner with Paid and SEO teams to connect high-performing traffic sources to live chat coverage
• Collaborate with Product and Support to bring chat into relevant in-app moments and ensure qualified leads are not stuck in support flows
• Set clear guidelines for when and if AI or bots are used, prioritizing fast, helpful human interactions for qualified leads
• Own all dashboards and weekly reporting on Sales Chat performance, opportunities, and blockers
• Work with Lifecycle and Growth to align chat with broader campaigns, offers, and messaging
• Prepare for future product-led growth by shaping how in-app behavior will drive live sales engagement in 2026
• Act as the point person for Sales Chat at Vanta, accountable for setup, performance, iteration, and long-term success

• 8+ years of experience in growth marketing, demand generation, or sales operations with demonstrated ownership of conversion-focused programs
• Proven track record building and scaling chat, live engagement, or real-time sales channels from 0 to 1
• Deep understanding of funnel optimization, lead routing, and conversion analytics across web and product experiences
• Strong analytical skills with experience building dashboards, running experiments, and translating data into actionable insights
• Comfortable operating cross-functionally with Sales, Product, Support, and Marketing teams to drive alignment and execution
• Experience defining coverage models, rep workflows, and operational processes for live engagement programs
• Familiarity with chat platforms, CRM systems, and marketing automation tools
• Strategic thinker who can also roll up their sleeves to build processes, write documentation, and solve problems hands‑on
• Excellent communication skills with ability to influence stakeholders and drive consensus across teams
• Bias for action with a test‑and‑learn mindset, comfortable with ambiguity and iterating quickly based on results
• Open to using AI to amplify their skills and strengthen their work – demonstrating curiosity, a willingness to learn, and sound judgment in applying AI responsibly to improve efficiency and impact.

• Industry‑competitive compensation
• 100% covered medical, dental, and…