Answer Engine Optimization; AEManager

Responsibilities

• Own day-to-day execution of AEO work across priority journeys like fit, occasion, style guidance, and product education.
• Turn customer questions into concrete on-site improvements such as new FAQ blocks, comparison sections, clearer headings, and tighter definitions.
• Maintain a clear AEO backlog, prioritize work, coordinate owners, and keep projects moving from idea to launch.
• Support ongoing SEO initiatives including content optimization, internal linking improvements, on-page best practices, and seasonal landing page support.
• Partner with the SEO lead to execute keyword‑informed optimizations that improve discoverability and performance in traditional search.
• Help monitor SEO health in Google Search Console and analytics tools, flagging issues and opportunities and helping drive fixes.
• Partner with Content and Brand to create and refresh content that is clear, structured, and aligned to how customers actually ask questions.
• Partner with Product and Engineering to implement scalable template and component changes across PDPs, PLPs, and guidance pages.
• Partner with Merchandising to ensure content reflects the right assortment priorities, seasonal narratives, and product truths.
• Partner with Analytics to measure impact, refine priorities, and share what is working.
• Serve as the day-to-day point of contact for the agency supporting AEO and SEO efforts.
• Translate agency recommendations into executable plans, including scopes, requirements, owners, and timelines.
• Coordinate across internal teams to unblock work, ensure quality, and get recommendations implemented.
• Provide feedback loops to the agency based on results and internal context so recommendations improve over time.
• Run a steady cadence of experiments with clear hypotheses and success metrics.
• Document what we tried, what shipped, and what we learned so we build an AEO playbook over time.
• Stay current on how AI discovery is changing and translate new shifts into testable actions.
• Track performance for shipped work using engagement, organic entrances, assisted conversions, and available AI visibility or citation signals.
• Provide simple, consistent updates to stakeholders on what launched, what changed, and what is next.

• Hands‑on experience with SEO tools such as Ahrefs, seo Clarity or Bright Edge, Screaming Frog, and Google Search Console.
• Experience building and reviewing dashboards in Looker Studio.
• Sufficient technical knowledge to debug and troubleshoot common SEO issues, including crawling, indexing, rendering, and page performance.
• Understanding of modern ecommerce tech stacks and how SEO requirements interact with product, CMS, and platform teams.
• Familiarity working with Akamai or similar CDN and edge delivery platforms.
• For AI discovery, familiarity with AI visibility and tracking tools such as Profound or similar platforms.
• 5+ years in SEO, content, or digital growth roles with a strong bias toward execution.
• Proven ability to drive cross‑functional work from requirements to launch to measurement.
• Strong writing and editing skills and a clear audience‑first mindset.
• Comfortable using data to prioritize and evaluate outcomes using GA4, Google Search Console, dashboards, and spreadsheets.
• Strong communication skills and the ability to align stakeholders and keep work moving.
• Experience working on ecommerce templates like PDPs and PLPs and partnering closely with product and engineering teams.
• Familiarity with structured content patterns such as FAQs, comparisons, and guides.
• Curiosity about AI‑driven discovery and a desire to learn quickly as the field changes.
• Please note that you do not need to qualify for all requirements to be considered. We encourage you to apply if you can meet most of the requirements and are comfortable opening a dialog to be considered.

• Ability to sit and work at a computer keyboard for extended periods of time.
• Ability to stoop, kneel, bend at the waist, and reach daily.