Digital Marketing Specialist

About Patelco Credit Union

Patelco Credit Union is a not-for-profit credit union with a purpose to build financial health and wellbeing for our members. Since 1936, Patelco has grown from $500 in assets to over $9 billion in assets and is the 7th largest credit union in California with branches throughout Northern California. We are here for our members throughout all their stages of life.

Meeting them with the products and services to help them plan purposefully for their futures and to secure our life-long partnership as their trusted financial advocate. As one team, we are all committed to delivering service, empowering financial literacy, creating products, and providing new technology for our members. We believe that work should be rewarding, challenging, and enjoyable. We’re dedicated to creating a positive and supportive culture where our team members can thrive.

If you’re looking to use your skills and knowledge to make a difference in our members’ lives, Patelco could be the perfect fit for you.

The Digital Marketing Specialist plays a key role in executing and optimizing digital marketing initiatives across the Patelco public website, paid media, organic search, email, and user experience channels. This role supports daily website change control operations, ensuring timely, accurate, and compliant updates within a regulated financial‑services environment. The Specialist will also contribute to the creative development and delivery of paid media campaigns, partnering closely with internal teams and external agencies to bring concepts to life, as well as participating in the backend operations to ensure tagging and reporting requirements are fulfilled.

In addition to hands‑on channel execution, the Specialist will help promote the adoption of AI‑enabled tools across the Marketing team—using them responsibly to improve efficiency, enhance content quality, and streamline workflows. The ideal candidate is detail‑oriented, collaborative, and comfortable balancing operational precision with creative problem‑solving. They’ll also collaborate cross-functionally with Marketing Analytics, Product Marketing, Creative Services, Technology teams, and agency partners.

• Support both short-term digital marketing plans and long-term strategic alignment of our website, including content management, A/B testing, performance, and monitoring.
• Support change requests for our public website, Patelco.org, ensuring timely, compliant and optimized delivery of changes that are closely tracked and owned from start to finish.
• Facilitate routine content updates on product landing pages, campaign landing pages, rate updates, articles, webinars, community event pages, support center assets, etc., including sourcing images and iconography.
• Interface and collaborate directly with internal and external partners on strategic recommendations for search engine optimization and generative engine optimization.
• Support internal development operations on user interface and user experience enhancements, including reviewing business needs, contributing to wireframes and prototypes and assisting on user acceptance testing of all new website features.
• Continually iterate to ensure easy usability for our members and prospect members, and our digital experience and services remain competitive in the financial services landscape.
• Facilitate the tracking and ticketing operation for website defects and accessibility issues, as well as content discrepancies and version control issues.
• Provide basic website analytics using existing tools and platforms (GA4 and Jetpack)
• Remain current regarding website best practices, website management applications, and solutions, industry trends, and emerging technologies.

• Help build, optimize, and report on paid search campaigns across Google, Bing, including ad copy changes, CTR, CPM and CPA analysis, and facilitate advertisements across the Google and Microsoft ecosystems, including Demand Generation, Performance Max and AI Max.
• Help conduct keyword research, competitive analysis, and ongoing bid/targeting…