Sr Digital Experience Manager

CMS & Site Execution

Own day-to-day execution within the CMS across homepage, landing pages, promotional content, navigation, and campaign experiences. Build and publish pages using modular CMS components and approved templates. Execute site refreshes, seasonal campaigns, promotional updates, and merchandising changes across desktop and mobile experiences. Maintain content scheduling, publishing calendars, and launch readiness. Ensure all content adheres to brand, UX, SEO, and accessibility standards.

Coordinate emergency updates and high priority launch as needed.

Partner with Ecommerce Merchandising teams to execute category, product, and promotional strategies. Support occasion-based storytelling and campaign launches across key business initiatives. Optimize content placement and customer journeys to improve engagement and conversion. Assist in homepage sequencing, featured product placements, and promotional prioritization.

Validate tagging, event tracking, campaign attribution, and QA processes. Measure and diagnose performance metrics that lead to recommendations including:

• Conversion
• Revenue per visitor
• Bounce rate
• Engagement
• Funnel performance
• Homepage/PDP/PLP interaction

Accountable for reporting and insights related to campaign performance and site optimization efforts. Partner with Analytics and Product teams to support A/B testing execution and reporting readiness.

Conduct pre- and post-launch QA across devices and browsers. Validate links, tracking, personalization logic, and responsive behavior. Maintain CMS governance standards, workflows, and SOP documentation. Identify operational inefficiencies and recommend process improvements. Help manage publishing workflows, approvals, and escalation processes. Partner closely with:

• Ecommerce Merchandising
• Marketing & Marketing Strategy
• Creative
• Product
• UX
• Engineering
• Analytics

Coordinate launch timelines and ensure alignment across teams. Act as a liaison between technical and business teams during campaign execution.

8+ years of experience in ecommerce, CMS operations or site operations. Bachelor's degree in Business, Marketing or another related field preferred. Experience working within enterprise CMS platforms (Adobe Experience Manager, Contentful, Bloomreach, Salesforce Commerce Cloud, Sitecore, etc.). Strong understanding of ecommerce customer journeys and conversion optimization.

Please note that you do not need to qualify for all requirements to be considered.

o GA4

o Power BI

o Looker Studio

o Tableau Data analytics: reporting and business analysis

Excellent organizational and project management capabilities. Ability to manage multiple priorities in a fast-paced ecommerce environment. Highly detail-oriented. Proactive in identifying execution gaps. Ability to sit and work at a computer keyboard for extended periods of time. Ability to stoop, kneel, bend at the waist, and reach daily.