Manager, Media Planner

Our values start with our people, join a team that values you!

Bring your talents to Ross, our leading off-price retail chain with over 2,200 stores, and a strong track record of success and growth. Our focus has always been bringing our customers a constant stream of high-quality brands and on-trend merchandise at extraordinary savings. All while providing a fun and exciting treasure hunt experience.

As part of our team, you will experience:

• Success. Our winning team pursues excellence while learning and evolving
• Career growth. We develop industry leading talent because Ross grows when our people grow
• Teamwork. We work together to solve the hard problems and find the right solution

Our commitment to Diversity, Equality & Inclusion, and our community. We celebrate the backgrounds, identities, and ideas of those who work and shop with us because our differences make us stronger. We strive to be a positive force in our community.

Our Corporate headquarters are in Dublin, CA, we have 3 buying offices in key markets in New York City, Los Angeles, and Boston, and 8 distribution centers nationwide. With 2025 revenues of $22.8 billion, we are a Fortune 500 company who is committed to providing an inclusive work environment with continuous learning opportunities and development for our teams.

The Media Manager is responsible for developing and executing integrated media strategies that drive brand awareness, shape brand perception, and increase store traffic for Ross. This role partners closely with internal cross-functional teams and external agency partners to translate business objectives into effective, data-driven media plans across traditional and digital channels. The Manager leverages insights from campaign performance, consumer behavior, and market trends to inform strategic decisions and optimize media investments.

This role plays a key part in ensuring campaigns are executed efficiently and effectively, balancing analytical rigor with creative thinking to deliver strong business outcomes.

The base salary range for this role is $113,200 - $172,600. The base salary range is dependent on factors including, but not limited to, experience, skills, qualifications, relevant education, certifications, seniority, and location. The range listed is just one component of the total compensation package for employees. Other rewards vary by position and location.

• Build internal media planning capability by serving as a strategic in-house media lead across traditional, digital, and paid social channels.
• Bring hands-on brand-side or retailer-side media experience to improve internal ownership, agency oversight, and cross-functional planning.
• Translate business priorities into clear media briefs, audience strategies, testing plans, and performance expectations.
• Develop channel mix, audience targeting, geographic, and campaign flighting strategies.

• Partner with brand, creative, and social teams to align content, messaging, and formats to priority audiences and campaign objectives.
• Support paid social strategy, including audience targeting, content testing, platform learnings, and performance optimization.
• Identify opportunities to improve content-to-audience fit across channels, markets, and campaign types.

• Oversee end-to-end campaign execution, including timelines, approvals, and asset readiness.
• Monitor in-flight performance and implement optimizations to improve effectiveness.
• Ensure delivery against media plans, including managing under-delivery and campaign adjustments.
• Manage and optimize large-scale media budgets with strong financial stewardship.

• Serve as primary day-to-day partner to media agencies.
• Strengthen the internal media operating model by improving briefing, planning, feedback, optimization, and reporting processes.
• Ensure agencies are delivering strategic recommendations, not just executional plans.
• Proactively identify capability gaps, process improvements, and opportunities to increase media effectiveness.
• Lead regular status meetings and ensure…