Sales Director

Responsibilities:

Strategic Sales Leadership

• Develop, implement, and manage sales strategies aligned with the company’s strategic plan to meet revenue goals, expand the client base, and increase market penetration.
• Establish annual and quarterly sales targets based on revenue projections and track progress against goals.
• Implement and continuously refine an effective, standardized sales process to optimize efficiency and success.
• Review and lead team through the sales process with understanding landscape sales approach, industry, and estimating.

• Define and review sales compensation plans, ensuring alignment with market standards and business objectives.
• Assist in structuring competitive pay bands to attract and retain top sales talent.
• Review and approve monthly commission sheets for sales team.

• Lead, motivate, and manage a high-performing sales team, ensuring alignment with business objectives.
• Set clear performance expectations, evaluate team performance using KPIs, and provide ongoing coaching and mentorship.
• Conduct structured performance reviews twice a year, focusing on individual growth, accountability, and business alignment.
• Foster a culture of accountability, continuous improvement, and professionalism within the team.
• Assist in recruiting top talent while overseeing onboarding and continuous professional development for sales team members.

• Plan and lead structured, data-driven weekly sales meetings to review pipeline, track progress, and strategize for success based on department scorecard.
• Ensure the CRM system is effectively utilized to track client interactions, sales data, and team performance.
• Develop and manage the sales budget, including salaries, commissions, and incentives, ensuring alignment with financial goals.
• Work alongside the Executive Director to create divisional bid budgets.

• Build and maintain strong, long-term relationships with key clients, ensuring high satisfaction and retention.
• Act as the face of the company in high-level negotiations, industry events, and conferences.
• Collaborate closely with the marketing team to align sales strategies, improve customer experience, and conduct industry market research to identify trends, opportunities, and potential threats.
• Address customer concerns, resolve problems effectively, and enhance client lifecycle management
• Identify and pursue new business opportunities in target markets, including residential, commercial, and HOA clients
• Build and maintain relationships with property managers, general contractors, developers, and other potential clients.

• Proven track record in sales leadership, with experience in developing and executing sales strategies.
• Strong ability to lead, manage, mentor, and develop beyond just performance metrics for a high-performing sales teams.
• High level of understanding in landscape and design build industry
• Comfortable adapting and navigating ambiguity and helping the team adapt.
• Excellent negotiation, communication, and interpersonal skills with a customer centric mindset
• Ability to work cross-functionally with all major departments within the company.
• Strategic thinker with strong analytical, problem-solving abilities and a results-driven mindset.

* Bachelor’s degree in Business, Horticulture, Landscape Architecture or like

* 5+ years of sales experience including consistent goal achievement of 1.5M-2M+

* 3+ years of management/supervisory experience

* 1+ years of design/build &/or landscape construction experience (preferred)

* Valid driver’s license with 2 points or less

* Industry Estimating/CRM Software

* Microsoft suite

* Sitting, standing, walking &/or working at a computer for 8 hours

* Navigating a variety of terrains

* Working in all weather conditions

* Lifting, pulling &/or pushing 25 pounds

Landscapes by Terra is an American Dream story. Our founders and owners, Mindy and Jeff Stroupe began a small landscape business out of their garage just out of college. 30 years later, their dream has become a reality. Today, through hard work, determination, and…