Manager - Consumer Intelligence & Market Insights

What you'll do

When our square shaped burgers made their first sizzle on the scene more than 50 years ago, people knew our approachwasn’tlike any other. Same goes for the way we support our employees. Our culture of openness, flexibility, and inclusiveness allows everybody to flourish in their own way. Ifyou’relooking for a career where you can be part of the action as we continue to grow our iconic brand – We got you!

The Consumer Intelligence & Market Insights Manager plays a critical role in translating consumer, category, and competitive intelligence into actionable business insights that drive growth. This leader will oversee the development and optimization of key consumer intelligence capabilities, including behavioral purchase data, macroeconomic and consumer sentiment indicators, competitive performance tracking, and consumer segmentation. The role will partner with Brand Marketing, Finance, Analytics, Operations, and Investor Relations to identify business opportunities, diagnose performance drivers, forecast emerging trends, and provide fact-based recommendations that influence strategic decision-making.

The ideal candidate combines strong analytical expertise with business acumen, storytelling, and supplier management skills, and is passionate about building scalable, automated insight solutions to help the organization better understand consumers, competitors, and category dynamics.

This position sits at the intersection of consumer behavior, brand strategy, competitive intelligence, and business performance. The role provides broad visibility within Marketing and across departments while offering ownership of several high-impact capabilities that directly influence strategic decisions. It is an opportunity to shape the future of consumer intelligence at Wendy's by building scalable capabilities, optimizing analytical approaches, and becoming the organization's expert on consumer behavior and market dynamics.

Consumer Behavioral Intelligence & Performance Analytics

• Lead analysis of longitudinal consumer behavioral data to evaluate key customer metrics including traffic, frequency, share of wallet, source of volume, trial, repeat and buyer segment performance.
• Optimize standardized and automated reporting solutions that support weekly business reviews, executive reporting, promotion evaluations, test market analyses, and local performance assessments.
• Connect consumer behavioral metrics with sales, transaction, and financial outcomes to diagnose performance opportunities and risks.
• Translate complex consumer data into clear business recommendations that inform strategic decisions.

Strategic Business Partnership & Leadership

• Serve as a trusted advisor to Marketing, Finance, Operations, Investor Relations, and senior leadership teams.
• Influence business decisions by providing objective, fact-based insights and recommendations.
• Present findings and business implications to executive audiences, including Senior Leadership Team reviews.
• Establish strong cross-functional partnerships to align priorities and drive organizational impact.
• Lead complex analytical projects that support brand, operational, financial, and strategic initiatives.

Category, Competitive & Market Intelligence

• Monitor and evaluate QSR, burger, fast casual, convenience store, and broader food service industry performance to provide context for Wendy's business results.
• Track weekly, monthly, and quarterly competitive performance trends and identify emerging opportunities or threats.
• Analyze competitor marketing, pricing, menu innovation, media activity, and customer behavior to develop performance hypotheses and business implications.
• Assess the impact of competitive initiatives on Wendy's consumer segments, traffic…