Senior Specialist, Retail Pharmacy Marketing

Overview

The pharmacy business is complex, and the landscape is changing. Our mission is to be essential to care, by providing products and services to our customers that improve the lives of people every day. We focus on solutions that streamline operations, optimize our customers' business by leveraging technology, driving revenue, and improving clinical outcomes. We are accelerating our approach to marketing our business, building on customer insights, delivering go-to-market solutions and high-touch service positioned to empower growth and retain existing customers.

If you thrive in a mission-driven environment, and you are keen to shape positioning to drive value, we are looking for a proactive, self-starter and collaborator that can build relationships cross‑functionally and bring solid fundamental marketing and brand management skills to our Retail Pharmacy Marketing team.

Marketing is responsible for assessing customer needs, market conditions and competition informing business strategy. Marketing implements the strategy through developing, commercializing, and monitoring the appropriate products and services.

Product & Solutions Marketing is responsible for defining the product/service, building the market strategy and lifecycle management. This includes market research to identify new customer needs, product or service offering management, pricing, positioning, promotion, branding, and distribution to drive customer loyalty, sales growth and profitability.

The Retail Pharmacy Marketing team promotes the retail class‑of‑trade businesses in the Pharmaceutical & Specialty Solutions Segment. Team members develop and execute strategic marketing plans and tactical programs to meet business objectives. Our objectives are to drive market share, retail pharmaceutical distribution growth, and retention of key customers and buying groups.

The Senior Specialist, Retail Pharmacy Marketing role focuses on driving the development and execution of retail pharmacy initiatives by managing key communication channels, creating and distributing multi‑channel marketing content, supporting strategic Cardinal Health services and solutions. This role serves as a central point of contact supporting coordination across cross‑functional teams and the sales organization, and emphasizes performance tracking and continuous improvement through lead management, campaign analytics, and post‑campaign evaluations to optimize marketing effectiveness.

• Own management of local store marketing portal for Medicine Shoppe International, Inc. (MSI), including identifying local marketing resource needs, the creation of new materials and providing implementation guidance for franchise owners and pharmacists in charge (PIC).
• Provide marketing support for secondary distribution channels including Par Med, First Vet and Kinray, supporting the adaptation, creation, and execution of various marketing materials.
• Collaborate on the development and distribution of marketing messaging and materials across multiple channels, including print, digital, presentations, social media, and newsletters; develop written content as needed.
• Partner with internal and external teams to develop project plans and timelines, manage print and digital content development, execute marketing initiatives, and oversee deliverables and deadlines.
• Support the development and creation of various marketing and promotional materials for the Cardinal Health Retail Business Conference (RBC) and other trade shows, conferences, and customer meetings.
• Manage the tracking of prospective customer leads and compile marketing campaign performance metrics to demonstrate performance and impact to the overall retail pharmacy business.
• Create sales enablement toolkits to educate the independent sales force (ISF) on strategic solutions, services, and retail pharmacy marketing initiatives.
• Serve as the main point of contact to provide guidance, answer questions, and support campaign execution and maintenance of the online portal of marketing resources and materials.
• Collaborate with…