Product Manager, Product and Solutions Marketing

What Product and Solutions Marketing contributes to Cardinal Health

Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate solutions and services.

Product & Solutions Marketing is responsible for defining the solution/service and market strategy and life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding and distribution to drive customer loyalty, sales growth and improved profitability.

This role is part of our Consumer Health team. Consumer Health partners with independent and chain pharmacies to provide over-the-counter (OTC), diagnostics, and diabetes products, as well as innovative retail strategies and customer-driven solutions.

This role acts as a Program Manager and is responsible for executing marketing strategies for solutions to differentiate Cardinal Health’s OTC products and to grow revenue, market share, and customer/consumer awareness.

This role develops marketing content and campaigns for a variety of business-to-business and shopper marketing channels. This job coordinates cross-functionally to gain insights and alignment across relevant stakeholders, manages relationships with suppliers, and reports on the performance of marketing campaigns. Primary programs are focused on supporting retail pharmacies and maximizing manufacturer trade funds.

• In conjunction with the Director and product stakeholders from a variety of functions, develop goals and key performance indicators for marketing campaigns for each product and/or service in the portfolio. Execute marketing campaigns against established goals for engagement metrics, return on investment, and other metrics.
• Manage content for marketing campaigns using content created by vendors, manufacturers, internally-developed content, or a combination. Evaluate quality and alignment with marketing objectives, and coordinate with the Legal team to ensure that all content is compliant with relevant regulations and internal policies.
• Monitor key performance indicators throughout marketing campaigns and make minor adjustments to content and customer targeting as necessary. Coordinate with Director as necessary to make significant adjustments in response to poor performance.
• In coordination with upstream Product Management and Development teams, design launches for new products, including positioning, marketing mix, and promotions. Manage sales enablement trainings to ensure that teams have all necessary information to efficiently commercialize the product.
• Perform straightforward analyses of data from marketing campaigns. Coordinate with business intelligence teams or external vendors as necessary to track performance.
• Report on the performance of marketing campaigns during regular meetings with Director, monthly sales calls, and meetings with internal product stakeholders. Summarize and clearly communicate key performance indicators and provide insight on high or low performance.
• In conjunction with Director, manage relationships with manufacturers that market their products through Cardinal Health. Meet with supplier teams to understand needs, gather necessary marketing content, and report on performance of marketing campaigns.
• Analyze market research, trends, projections and innovations to formulate concepts for new marketing campaigns and approaches for products and services. Collaborate with Research & Development and Business Development teams to integrate commercial, customer, and technical perspectives.
• Manage relationships with vendors that provide market research and creative content.
• Participate in industry conferences and other events to promote Cardinal Health’s products and services and to stay abreast of market developments.
• Communicate with Cardinal Health vendors regarding their marketing needs and challenges.
• Acquire collateral and material from vendors for Cardinal Health use and distribution.
• Understand market segments and make context-driven…