Senior Manager, Pharmacy Solutions Marketing

## Senior Manager, Pharmacy Solutions Marketing Apply locations:
OH-Dublin-Cardinal Placetime type:
Full time posted on:
Posted Todayjob requisition :

*** What Product and Solutions Marketing contributes to Cardinal Health
*** Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services.

Product & Solutions Marketing is responsible for defining the product/service and market strategy and life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding, and distribution to drive customer loyalty, sales growth and improved profitability.
*** Job Summary
*** The
** Senior Marketing Manager, Pharmacy Solutions Marketing**, is responsible for the comprehensive marketing and positioning of innovative pharmacy solutions and technology offerings within the Pharmaceutical Segment. This role drives awareness, demand generation, engagement, and retention for a diverse portfolio of solutions, including technology platforms that drive efficiencies in inventory and business operations as well as clinical solutions for health systems, hospital and retail pharmacy customers.

The Sr. Marketing Manager will develop and execute go-to-market strategies, strategic marketing plans, and tactical programs to achieve business objectives, fostering strong relationships with product, digital, and business leaders. We are seeking a proactive, curious, and self-starting individual with strong fundamental marketing and brand development skills, capable of building robust cross-functional relationships in a mission-driven environment.
** Responsibilities
* ** Lead the development and execution of comprehensive marketing strategies and plans for key pharmacy solutions and technology offerings, ensuring alignment with overall business objectives.
* Manage the planning and execution of critical marketing initiatives, including solution launches, line extensions, content development, campaign management, lead generation, and sales enablement.
* Partner with Programs & Solutions Owners to conduct competitive assessments and develop compelling positioning and marketing messaging, leveraging market research and customer insights.
* Develop tailored messaging for diverse target audiences across retail, institutional, acute, and specialty physician pharmacy settings to drive business growth.
* Direct the annual marketing planning process, including the development and execution of strategic and tactical marketing and promotional plans designed to achieve business objectives across all assigned solutions.
* Support the development and execution of industry events, trade shows, conferences, and sales meetings to enhance market awareness and generate leads for key solutions.
* Partner with internal and external teams (e.g.: Communications and Digital Marketing) to execute awareness, thought leadership, and lead generation strategies across paid and owned channels, ensuring consistent messaging and branding.
* Optimize website content and user experience to serve as a sustainable lead generation source.
* Develop and implement promotional tactics and sales enablement tools aligned with the lifecycle stage of each technology solution.
* Manage and track marketing expenses for assigned solutions, ensuring fiscal responsibility.
* Build and maintain strong collaborative relationships with cross-functional teams including business unit leaders, sales, account managers, product & solution managers, communications, market intelligence, finance, and legal.
* Generate and report key performance indicators (KPIs) and metrics for all marketing projects, maintaining dashboards and project plans to demonstrate performance and business impact.
*
* Qualifications:

*** Bachelor’s degree in marketing or related field preferred, or equivalent experience in related field
* 8 – 12+ years of progressive experience in Marketing preferred, with a strong preference for experience in the healthcare industry and marketing…