Senior Manager, Pharmacy Solutions Marketing

Job Summary

The Senior Marketing Manager, Pharmacy Solutions Marketing is responsible for the comprehensive marketing and positioning of innovative pharmacy solutions and technology offerings within the Pharmaceutical Segment. This role drives awareness, demand generation, engagement, and retention for a diverse portfolio of solutions, including technology platforms that drive efficiencies in inventory and business operations as well as clinical solutions for health systems, hospital and retail pharmacy customers.

The Sr. Marketing Manager will develop and execute go-to-market strategies, strategic marketing plans, and tactical programs to achieve business objectives, fostering strong relationships with product, digital, and business leaders.

• Lead the development and execution of comprehensive marketing strategies and plans for key pharmacy solutions and technology offerings, ensuring alignment with overall business objectives.
• Manage the planning and execution of critical marketing initiatives, including solution launches, line extensions, content development, campaign management, lead generation, and sales enablement.
• Partner with Programs & Solutions Owners to conduct competitive assessments and develop compelling positioning and marketing messaging, leveraging market research and customer insights.
• Develop tailored messaging for diverse target audiences across retail, institutional, acute, and specialty physician pharmacy settings to drive business growth.
• Direct the annual marketing planning process, including the development and execution of strategic and tactical marketing and promotional plans designed to achieve business objectives across all assigned solutions.
• Support the development and execution of industry events, trade shows, conferences, and sales meetings to enhance market awareness and generate leads for key solutions.
• Partner with internal and external teams (e.g.: Communications and Digital Marketing) to execute awareness, thought leadership, and lead generation strategies across paid and owned channels, ensuring consistent messaging and branding.
• Optimize website content and user experience to serve as a sustainable lead generation source.
• Develop and implement promotional tactics and sales enablement tools aligned with the lifecycle stage of each technology solution.
• Manage and track marketing expenses for assigned solutions, ensuring fiscal responsibility.
• Build and maintain strong collaborative relationships with cross‑functional teams including business unit leaders, sales, account managers, product & solution managers, communications, market intelligence, finance, and legal.
• Generate and report key performance indicators (KPIs) and metrics for all marketing projects, maintaining dashboards and project plans to demonstrate performance and business impact.

• Bachelor's degree in marketing or related field preferred, or equivalent experience in related field.
• 8 - 12+ years of progressive experience in Marketing preferred, with a strong preference for experience in the healthcare industry and marketing technology solutions.
• Demonstrated expertise in marketing essentials, including market research principles, audience segmentation, message development, and applying insights to actionable strategies.
• Strong understanding of digital marketing principles, B2B lead generation, and various marketing channels.
• Exceptional written and verbal communication skills, with proven experience in writing, reviewing, and editing content for advertising, sales tactics, and emotional storytelling that aligns with brand standards.
• Strong project management skills, with a demonstrated ability to manage complex projects of large scope, prioritize, and balance multiple initiatives simultaneously.
• Ability to lead meetings and workshops effectively, driving engagement and establishing subject matter expertise.
• Detail‑oriented with a strong ability to multi‑task.
• A collaborative team player with the ability to work effectively with multiple people and teams, ideally in a matrixed environment.
• Technologically savvy, proficient in Microsoft Office and Teams (especially PowerPoint and…