Associate Brand Manager

Working in brand management at Wendy’s means being a total business owner. Associate Brand Managers (ABMs) are the subject matter experts for their business, knowing the customer, products, financials, and landscape better than anyone else. They will support their Brand Manager by continuously providing sound data and recommendations to develop the vision and strategy, while leading execution for their respective business(es).

ABMs will lead a large cross‑functional team to identify consumer insights, execute marketing campaigns, and bring projects from idea to launch – enabling Wendy’s to grow the business and grow the brand.

• Assist manager in the development of detailed, strategic marketing plans and recommendations
• Identify insights and opportunities to inform creative briefs and marketing campaigns
• Lead project and cross‑functional engagement for assigned national and test initiatives (inclusive of product innovation, promotions, brand marketing projects, etc.) through team coordination, timeline management, and stakeholder engagement
• Analyze business and program performance, industry data, consumer research, and competitive initiatives to inform strategic recommendations

$93,000.00 - $ Annually

• Education:
  
  Bachelor’s degree required; MBA preferred
• Business case writing, marketing financial analysis, and P&L management skills
• Demonstrated experience leading cross‑functional teams
• Demonstrated project management experience

It is expected that you will primarily perform work at the Wendy's Restaurant Support Center (RSC) (1 Dave Thomas Blvd, Dublin, OH 43017), or at other location(s) as designated by the Company. You are required to work in the office at least 4 days a week. Changes to work location arrangements are subject to managerial approval and business needs.

Role‑based benefits include parental leave, free EAP sessions, company 401(k) match, and other benefits. For more details about eligibility and terms, visit the Wendy’s benefits website.