Sales Development Representative; Solar

Position: Sales Development Representative (Solar)
Job Summary:

We are seeking a motivated and results-driven Solar Sales Development Representative (SDR) to join our Residential Solar team. This role is responsible for generating qualified homeowner appointments for Solar Account Managers through high-volume outbound/inbound prospecting and lead qualification.

The ideal candidate will play a critical role in driving top-of-funnel pipeline by engaging prospective customers, educating them on the benefits of residential solar, and scheduling qualified consultations. This position is focused on outbound calling, inbound lead management, follow-up communication, and appointment pipeline development. This role does not carry closing or full-cycle sales responsibilities and is focused exclusively on pipeline generation and appointment setting.

This role is full-time and offers competitive benefits, base salary + commission, and strong opportunities for career growth into full-cycle sales roles within a rapidly growing industry.

Primary Responsibilities:

Generate and qualify leads for residential solar through high-volume outbound prospecting, including phone calls, email outreach, and SMS communication.

Engage with prospective customers to introduce residential solar solutions, assess initial interest, and determine qualification based on established criteria (home ownership, energy usage, and eligibility factors).Schedule qualified appointments for Solar Account Managers, ensuring all required information is captured and accurately documented.

Execute structured follow-up efforts to confirm appointments, improve show rates, and maintain consistent multi-touch engagement with prospective customers.

Maintain accurate records of outreach activity, customer interactions, lead status, and pipeline progression within CRM systems.

Collaborate closely with Solar Account Managers to ensure high-quality appointment handoff and alignment on prospect expectations.

Consistently meet or exceed daily, weekly, and monthly activity and performance metrics, including call volume, contact rates, and appointments set.

Build interest and maintain engagement by utilizing strong communication and objection-handling skills when speaking with prospective customers.

Effectively manage time and prioritize outreach efforts to maintain a steady pipeline of qualified appointments.

Stay informed on residential solar offerings, basic industry concepts, and company value propositions to effectively communicate with prospective customers.

Occasional travel required for company sponsored training and events.

Required Skills:

Strong verbal communication skills with the ability to quickly build rapport and engage customers over the phone.

Comfortable working in a high-volume outbound calling environment with activity-based performance expectations.

Detail-oriented with strong organizational and time management abilities.

Self-motivated and results-driven, with a demonstrated ability to meet or exceed performance goals.

Ability to manage multiple communication channels including outbound calls, email, and SMS.Ability to handle objections, navigate customer concerns, and maintain professionalism in a fast-paced environment.

Ability to work independently and as part of a team.

Proficiency in Microsoft Office Suite (particularly Outlook and Excel) and CRM platforms.

Highly adaptable with the ability to respond effectively to feedback and process changes.

Interest in renewable energy and sustainability preferred.

Highly entrepreneurial mindset with a strong desire to succeed in a performance driven role Minimum

Education and Experience:

Bachelor’s degree in Business, Marketing, Sales, or related field or Minimum of 1 year prior experience in sales, customer service, call center, or lead generation role is preferred

Experience working in a metrics-driven environment is preferred.

Experience with CRM systems is preferred.

Ability to work in a remote or hybrid environment as required.

Performance Expectations & Metrics:

Daily outbound call volume

Customer contact / conversation rate Qualified appointments scheduled

Appointment “sit” (show) rate

Lead-to-appointment conversion rate Appointment quality as measured by…