Lead Generation Marketer - Dublin, OH

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Wilbur-Ellis invests heavily in our employees by offering skill development and training, competitive compensation and benefits, and a tradition of promoting from within for a broad range of career opportunities. And we foster a supportive, people-first work environment.“We know the confidence gap can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

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Role Overview :

The Lead Generation Marketer is an integral member of the sales team responsible for driving pipeline growth and increasing sales opportunities through proactive prospecting, lead generation, market research, and trade show participation. This hybrid role is based locally in Dublin, OH and focuses on developing qualified opportunities within the chemical industry. The successful candidate will conduct high-volume outbound outreach, support marketing and business development initiatives, and maintain a strong pipeline within the CRM system.

This position requires a solid understanding of commodity chemicals and NASi products, along with the ability to build relationships across internal teams and prospective customers.

A Sample of What You’ll Do in This Role:

Increase the number of cold calls made against the sales pipeline and develop relationships that convert into sales opportunities

Follow up on literature and sample requests to generate and qualify new business opportunities

Conduct a high volume of outbound prospecting activities, including cold calling and lead follow-up Build and maintain knowledge of commodity chemicals and manufactured NASi products to effectively support prospecting efforts

Maintain strong internal and external relationships across multiple industrial divisions within NASiPerform targeted market research to identify and develop new prospects within chemical industry segments where NASi products provide value

Develop and maintain a strong understanding of NASi’s position within the chemical industry to effectively communicate product value and qualify prospects

Partner with Business Development to own and maintain the sales pipeline, ensuring it remains current and supports new customer growth

Assist marketing with identifying and adding customers to the sales pipeline

Identify trade shows and other opportunities to cultivate new prospects and schedule meetings with potential customers

Serve as a key contributor in planning, supporting, and operating trade show booths and related activities

Track prospecting activities, lead status, and opportunity progression within the company’s CRM system to ensure consistent advancement of opportunities

Support lead generation initiatives through participation in key industry trade shows and events

Travel occasionally to support industry events, divisional meetings, and other business-related activities

What You Bring to the Role :5+ years of experience in chemical sales or a related field

Demonstrated success in cold calling and prospecting within the chemical industry

Working knowledge of the chemical industry

Experience conducting high-volume outbound prospecting and lead qualification activities

Knowledge of commodity chemicals and the ability to learn and communicate the value of manufactured NASi products

Experience performing market research and identifying new business opportunities

Ability to manage and maintain sales pipelines and support business development activities

Basic experience working within a CRM system to add, track, and manage opportunities for the sales team Strong relationship-building skills with customers and internal stakeholders

Bachelor’s degree in Chemistry , Chemical Engineering, Business, or a related field

Your Digital & Technology Capabilities :

Experience using CRM platforms and digital sales tools to manage pipelines, track prospect activity, and support data-driven decision making

Comfort leveraging Microsoft 365 tools, collaboration platforms such as Microsoft Teams, and AI-enabled tools such as Copilot to improve productivity, research, and customer outreach

Ability to analyze prospecting and pipeline…