Chief Revenue Officer

Chief Revenue Officer

Description

Employment Type: Full Time
Supervisor: Chief Executive Officer
Location: Dubuque, IA- relocation required

Theisen's is seeking a Chief Revenue Officer to serve as the operational leader who connects strategy to execution across the organization.

Initially, this role will directly lead Marketing and Merchandising while partnering closely with leaders across Operations, Finance, Distribution, IT, and People.

As the organization's EOS Integrator, the CRO will help coordinate priorities, align teams, and ensure the company's most important initiatives move from idea to execution with clarity and accountability.

This role is ideal for a leader who thrives on creating order from complexity. While many organizations have mature operating systems and long-established processes, Theisen's is actively building the next generation of how we work.

The successful candidate will help strengthen and standardize key business processes, improve cross-functional coordination, and drive consistent execution across the company while preserving the entrepreneurial spirit that has fueled our growth.

The opportunity is not simply to manage existing functions. It is to help design and reinforce the operating framework that allows a growing retail organization to scale effectively, make better decisions, and execute with greater consistency across every location and team.

Required:

• 10+ years of progressive leadership experience across sales, marketing, and/or merchandising, ideally with direct P&L ownership.
• A demonstrated track record of building or substantially improving systems, processes, or data infrastructure inside a growing organization — not only operating within ones that were already mature.
• A track record of developing the leaders around you, not just directing their output.
• Comfort operating in ambiguity, with the judgment to bring structure to it rather than waiting for someone else to define it.
• The ability to be genuinely present in day-to-day operations while still thinking and executing at a strategic level.
• Strong data fluency, including the willingness to help build better data capability rather than requiring it to already be in place.

Preferred:

• Experience operating within EOS (Entrepreneurial Operating System), particularly experience serving as an Integrator.
• Experience in a family-owned or founder-led business.
• Experience in retail, farm/home/auto, or adjacent multi-category retail environments.

• Revenue strategy and performance across all channels, in direct partnership with the CEO and executive team.
• Direct leadership of Marketing, and Merchandising — unifying planning, budgeting, and go-to-market execution under one coordinated growth strategy, with full P&L accountability.
• Partner with functional leaders to strengthen and standardize key business processes across the organization.
• Ensure established operating procedures, planning disciplines, and accountability systems are consistently followed.
• Identify gaps, inefficiencies, and areas of duplication, then lead efforts to simplify and improve how work gets done.
• Facilitate alignment between departments to reduce silos and create shared ownership of company priorities.
• Lead the EOS operating rhythm, ensuring Rocks, scorecards, meetings, and priorities translate into measurable results.
• Build a culture of disciplined execution where expectations are clear, commitments are honored, and progress is visible.
• Create greater consistency in how teams plan, communicate, execute, and measure success. This aligns well with themes you've used in your Head of Enterprise Operations concepts around documented processes, accountability, EOS discipline, and cross-functional alignment.