Marketing Analyst

DBQ Operations | Voices
1000 Jackson St
Dubuque, IA 52001, USA

The Marketing Analyst at Dupaco plays a key role in supporting strategic growth by turning data into actionable insights. This role is responsible for analyzing member behavior, product performance, competitive trends, and marketing campaign results to help the credit union strengthen member relationships and achieve business goals. The Marketing Analyst collaborates closely with marketing, digital banking, product, and business intelligence teams to develop data-driven recommendations that optimize campaigns, enhance targeting, and improve the overall member experience.

• Measuring and reporting on marketing effectiveness, conducting segmentation and market analysis, forecasting product opportunities, evaluating member journeys, and supporting regulatory-compliant marketing communications
• Utilize strong analytical ability to evaluate complex end-to-end customer experience across multiple channels and customer touch points.
• Ensure marketing resources are used effectively and contribute to long-term strategic planning by identifying trends, risks, and growth opportunities within the membership base and local communities.
• Collaborate with marketing, cross-functional teams, and vendors to achieve objectives.
• Coordinate, direct and manage concurrent tasks and projects (with moderate risk and resource requirements) from concept to completion and prioritize appropriately.
• Ensure data integrity and compliance with data governance policies and procedures.
• Serve as a resource for questions within the Marketing team.
• Provide quality service to members, potential members, and coworkers.
• Demonstrate teamwork and professionalism in all interactions with coworkers.
• Promote a professional image of the credit union at all times.
• Perform other duties as assigned.

• Bachelor’s degree in Marketing, Business Analytics, Finance, Economics, Statistics, Data Science, or a related field.
• Master’s degree or coursework in analytics preferred, data visualization, or financial services marketing.
• 2–5 years of experience in marketing analytics, business intelligence, financial marketing, or related roles.
• Experience working in a credit union, bank, or other regulated financial institution is a plus.
• Demonstrated experience analyzing customer/member data, product performance, or campaign metrics
• Excellent attention to detail.

Capable of carrying out a given task with all details necessary to get the task done well.

Works well as a member of a group.

Consistently introduces new ideas and demonstrates original thinking.

Inspired to perform well by the ability to contribute to the success of a project or the organization.

Bachelors or better in Marketing or related field.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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