Vice President of Commercial Strategy

The Vice President of Commercial Strategy serves as the property's senior commercial executive, responsible for driving sustainable revenue growth across all guest-facing business lines. Reporting directly to the CEO, this leader develops and executes an integrated commercial strategy that aligns casino marketing, player development, hotel and resort sales, brand management, and ensuring all channels work in concert to maximize revenue, expand market share, and strengthen guest loyalty.

This role combines strategic leadership with hands-on commercial execution. The Vice President partners closely with the executive team to identify growth opportunities, optimize commercial performance, and ensure alignment across all revenue-generating channels. The ideal candidate is a data-driven leader who can translate insights into action, build strong internal and external partnerships, and guide initiatives that enhance both business results and the guest experience.

The Vice President of Commercial Strategy exists to unify the property's revenue-generating functions into a single, integrated commercial strategy. Historically, gaming, hospitality, sales, loyalty, and marketing have operated independently. This role is responsible for bringing those disciplines together to create a cohesive commercial engine that maximizes revenue, strengthens guest engagement, and increases lifetime value.

Success in this role means creating seamless connections across the guest journey: introducing hotel guests to gaming and entertainment experiences, increasing visitation and spend through loyalty-driven engagement, expanding group and resort business, and ensuring the brand delivers a consistent and compelling value proposition across all touchpoints. Through this integration, the Vice President drives sustainable growth, market differentiation, and long-term guest loyalty

• Lead the property's integrated commercial strategy, driving profitable revenue growth across gaming, hotel, food & beverage, entertainment, and ancillary business lines
• Develop annual and multi-year commercial plans with clear revenue targets, channel strategies, reinvestment frameworks, and growth initiatives
• Identify and capitalize on cross-sell, upsell, and guest lifetime value opportunities across casino and hospitality segments
• Monitor commercial performance and market trends, providing the CEO with actionable insights, recommendations, and strategic decision support
• Provide executive leadership and strategic oversight of the Director of Player Development & Casino Loyalty
• Establish reinvestment strategy, theoretical thresholds, segmentation methodologies, and player value frameworks
• Ensure accountability for host performance, productivity standards, portfolio management, and player retention initiatives
• Oversee casino promotions, special events, player acquisition strategies, and loyalty-driven revenue growth

• Provide executive leadership and strategic oversight of the Director of Hotel & Resort Sales
• Establish group, corporate, leisure, and transient sales strategies aligned with property-wide revenue objectives
• Cultivate and strengthen relationships with key accounts, strategic partners, tourism organizations, and distribution channels
• Align hotel sales initiatives with casino demand, entertainment programming, occupancy objectives, and major property events

• Champion the property's brand strategy, positioning, voice, and guest value proposition across all channels
• Direct advertising strategy, including audience targeting, media investment, campaign planning, and performance measurement
• Lead agency partners responsible for creative development, media buying, and campaign execution
• Ensure a consistent brand experience across gaming, hospitality, food & beverage, entertainment, and community-facing initiatives

• Oversee agency partners responsible for digital marketing, CRM, database marketing, and social media strategy
• Establish loyalty and guest engagement strategies that drive visitation, retention, spend, and measurable revenue growth
• Direct email, digital advertising, SEO/SEM, social media, and emerging-channel strategies through agency partnerships
• Leverage guest insights, behavioral data, and CRM analytics to personalize communications and optimize lifetime value across casino and hotel segments
• Serve as the executive relationship owner for all outsourced marketing,…