General Manager

Overview

General Manager – VP of Sales and Operations

Stu’s Home Improvement Outlet | Dubuque, IA

Stu’s Home Improvement Outlet is not traditional retail. We are a high-volume, fast-moving outlet specializing in appliances, furniture, flooring, and home improvement products — and we are growing fast. Our mission is simple: move inventory, create urgency, serve customers well, and reinvest in our community.

We are seeking a hands-on General Manager to run day-to-day operations, lead sales performance, and execute marketing initiatives that drive traffic and revenue. This role exists so the owner can step out of daily operations — and it comes with real authority and real accountability.

• Lead the Store – Own daily store operations and performance
• Be present on the sales floor — this is not a desk job
• Set expectations, hold accountability, and build a winning culture
• Schedule, coach, and manage a sales team focused on closing
• Drive Sales Performance – Coach sales staff on closing techniques, customer follow-up, upselling and attachments, and stepping in to help close higher-value sales when needed
• Track and improve KPIs such as revenue, average ticket, and close rate
• Execute Marketing That Drives Traffic – Execute campaigns across Facebook & Marketplace, Google, Radio / Billboard coordination
• Ensure promotions are clear, timely, accurate, and reflected in-store with signage and pricing urgency
• Work with ownership on campaign planning — then own execution
• Inventory & Merchandising Oversight – Ensure the sales floor is clean, organized, priced correctly, and sell-ready
• Manage inventory aging and pricing urgency;
  Coordinate with warehouse and receiving teams
• Own the Numbers – Hit revenue and margin targets, control labor costs, track inventory turns, and report weekly performance metrics to ownership

Required Experience

• Retail management or store leadership experience
• Strong sales background (appliances, furniture, flooring, automotive, or big-ticket retail preferred)
• Proven ability to coach people and drive results
• Comfortable executing marketing — not just talking about it

You Are

• A closer and a coach
• Comfortable making decisions
• Organized and accountable
• Not afraid of pace, volume, or responsibility
• Someone who wants ownership-level impact without owning the business (yet)

• Base Salary: $100,000 + (based on experience)
• Performance Bonus:
  Up to $25,000 annually (paid quarterly)
• Long-Term Incentive:
  Phantom equity / profit participation tied to performance
• Growth Opportunity:
  Role expands as the company grows

This position offers real upside for the right leader.

• Explosive growth
• Clear expectations
• No corporate red tape
• Real authority
• A business that gives back to the community

If you are tired of being capped, boxed in, or underutilized — this role is for you.

Apply with your resume and a brief note explaining why you’re a fit for a fast-paced retail leadership role.

Job Type: Full-time

• Health insurance
• Paid time off
• Parental leave

• Retail Mgmt in Furniture, Appliances or outlet type stores?: 1 year (Required)

Work Location:

In person