Founding GTM Lead

Expires on March 14, 2026

Full‑Time Job Accounting, Data Analytics, Economics & Finance

Daneel is a tech‑driven transaction accounting and quality‑of‑earnings partner for private equity investors.

We help funds run fast, high‑quality diligence on platform and roll‑up deals. Our team combines repeat founders (sold companies worth $1 billion), deep tech, and a CPA co‑founder to build the accounting firm we wish had existed when we were on the buy side.

We’re now looking for our first senior commercial hire to help build and lead sales.

We’re hiring a player/coach Founding GTM Lead to take us from founder‑led sales to a repeatable, scalable go‑to‑market motion.

In this role, you will:

• Own the full sales cycle from first touch to close with PE / growth equity / alt asset managers.
• Personally close deals for the next 12–18 months while building the foundations of a team.
• Design and refine our ICP, messaging, and qualification criteria
  .
• Run a disciplined pipeline and forecast in CRM (stages, definitions, hygiene, reporting).
• Partner with the founders on pricing, packaging, and deal strategy
  , including roll‑ups and add‑on acquisition programs.
• Turn learnings from the field into feedback for product and delivery
  .

You don’t need to have every bullet, but this should feel very familiar:

• Sold B2B into private equity / growth equity / alternative asset managers, ideally to
  deal teams, operating partners, CFOs/finance leaders
  , or portco management.
• Been part of a company going from $1m to $10m in revenues
• Built or sharpened an outbound motion into funds (talk tracks, objection handling, cadences).
• Personally closed multi five‑figure to six‑figure contracts with multi‑meeting cycles.
• Run founder‑light or founder‑free meetings and enjoyed being the face of the product.

• Analytical and financially literate: you’re comfortable talking about QoE, KPIs, roll‑up theses, and tradeoffs vs Big Four.
• Structured thinker: you can turn messy PE use cases into a clear, repeatable pitch (platform deals, add‑ons, mid‑market, busy‑season constraints).
• Process builder, i.e. you care about:
  • Clean CRM with clear stages and definitions.
  • Playbooks
    : email templates, call scripts, discovery frameworks, mutual action plans.
• Hands‑on and scrappy: you’re happy to write your own emails, build your own decks, and run your own demos.
• Comfortable with ambiguity: no product marketing department, and the narrative will evolve quickly. You see that as a feature.

• A repeatable GTM motion into a clearly defined set of PE / growth equity accounts.
• A predictable pipeline and forecast that the founders (and eventually investors) trust.
• Clear messaging and materials that make it easy for others at Daneel to sell.
• A small but high‑caliber sales pod (AEs/SDRs) ramped and following your playbook.
• Referenceable PE clients who say, “They understand how we work and they deliver.”

• Prior experience at:
  • PE / alts‑focused tools (Deal Cloud, Chronograph, Dynamo, Allvue, eFront, Canoe, Diligence Vault, etc.), or
  • Research/expert networks used by PE (Alpha Sense, Tegus, GLG, Third Bridge, Guidepoint, etc.), or
• Experience with roll‑up / add‑on strategies and their specific deal dynamics.

Comp: Competitive base + meaningful variable + equity (to be discussed based on profile)