Email Marketing Coordinator

and the job listing Expires on June 29, 2026

TALD is seeking an Email Marketing Coordinator to assist with the strategy, design, implementation, and ongoing optimization of our email marketing program. This role is ideal for someone who understands that successful email marketing requires thoughtful customer journeys, strong design, audience segmentation, automation, and performance analysis.

The ideal candidate has hands-on Klaviyo experience and can both build the infrastructure and execute the creative. You will be responsible for helping establish best practices, designing email campaigns, creating automated flows, and developing a scalable email strategy that supports TALD's growth.

• Own and manage TALD’s email marketing program within Klaviyo.
• Design and build email campaigns, newsletters, announcements, and promotional sends.
• Create visually compelling email templates and graphics using Canva and other design tools.
• Develop and implement automated email flows, including welcome sequences, abandoned inquiries, re-engagement campaigns, onboarding journeys, event follow-up, and lifecycle marketing.
• Establish audience segmentation strategies to improve personalization and conversion.
• Build and maintain email calendars aligned with marketing, product, and partnership initiatives.
• Write and edit email copy, subject lines, preview text, and calls-to-action.
• Analyze campaign performance and provide recommendations for improvement.
• Conduct A/B testing to optimize engagement and conversion metrics.
• Audit existing email practices and identify opportunities to improve deliverability, engagement, and revenue generation.
• Collaborate with leadership to align email strategy with broader business goals.

• Demonstrated experience managing email marketing programs in Klaviyo.
• Experience building automated flows, segments, campaigns, and reporting dashboards.
• Strong design skills with proficiency in Canva.
• Strong copywriting and editing abilities.
• Understanding of email deliverability, list hygiene, and email marketing best practices.
• Ability to analyze data and translate insights into actionable recommendations.
• Highly organized with strong project management skills.
• Comfortable working independently and taking ownership of outcomes.

• Can both think strategically and execute independently.
• Has experience building email programs from the ground up.
• Understands customer journeys and lifecycle marketing.
• Enjoys balancing creativity with performance metrics.
• Identifies opportunities for automation and efficiency.
• Brings proactive ideas to improve engagement, retention, and conversion.

Within the first 90 days, this individual will help establish a scalable email marketing foundation for TALD, including key automated flows, audience segmentation, campaign templates, reporting, and a strategic roadmap for ongoing growth.