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Social Media Specialist

Job in Dudley, Worcester County, Massachusetts, 01571, USA
Listing for: Nichols College
Full Time position
Listed on 2026-02-21
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Social Media Marketing, Marketing Communications, Creative Advertising / Marketing
Salary/Wage Range or Industry Benchmark: 50000 - 70000 USD Yearly USD 50000.00 70000.00 YEAR
Job Description & How to Apply Below

and the job listing Expires on February 23, 2026

Key responsibilities
  • Develop and implement strategy:
    Create and execute a social media strategy that aligns with our marketing and business objectives.
  • Content creation:
    Produce, edit, and publish engaging content, including text posts, photos, and videos, tailored for each social media platform.
  • Community management:
    Monitor our social media channels, engage with followers by responding to comments and messages, and foster a positive and interactive online community.
  • Performance analysis:
    Track and analyze key metrics (e.g., engagement, traffic, conversions) and use data to refine and optimize future social media campaigns.
  • Trend awareness:
    Stay up-to-date with the latest social media trends, tools, and best practices to ensure our brand remains relevant.
  • Collaboration:

    Work closely with the marketing team, graphic designers, and other departments to ensure brand consistency and coordinate cross-channel campaigns.
Qualifications and skills

Experienced social media specialist

  • Proven work experience as a Social Media Manager or Specialist.
  • Demonstrable experience leading and managing social media campaigns.
  • In-depth knowledge of various social media platforms (e.g., Facebook, Instagram, X/Twitter, Linked In, Tik Tok) and their respective analytics.
  • Excellent copywriting and visual design skills.
  • Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
  • Strong understanding of SEO and web traffic metrics.
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