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Social Media Specialist
Job in
Dudley, Worcester County, Massachusetts, 01571, USA
Listed on 2026-02-21
Listing for:
Nichols College
Full Time
position Listed on 2026-02-21
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Social Media Marketing, Marketing Communications, Creative Advertising / Marketing
Job Description & How to Apply Below
and the job listing Expires on February 23, 2026
Key responsibilities- Develop and implement strategy:
Create and execute a social media strategy that aligns with our marketing and business objectives. - Content creation:
Produce, edit, and publish engaging content, including text posts, photos, and videos, tailored for each social media platform. - Community management:
Monitor our social media channels, engage with followers by responding to comments and messages, and foster a positive and interactive online community. - Performance analysis:
Track and analyze key metrics (e.g., engagement, traffic, conversions) and use data to refine and optimize future social media campaigns. - Trend awareness:
Stay up-to-date with the latest social media trends, tools, and best practices to ensure our brand remains relevant. - Collaboration:
Work closely with the marketing team, graphic designers, and other departments to ensure brand consistency and coordinate cross-channel campaigns.
Experienced social media specialist
- Proven work experience as a Social Media Manager or Specialist.
- Demonstrable experience leading and managing social media campaigns.
- In-depth knowledge of various social media platforms (e.g., Facebook, Instagram, X/Twitter, Linked In, Tik Tok) and their respective analytics.
- Excellent copywriting and visual design skills.
- Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
- Strong understanding of SEO and web traffic metrics.
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