Public Relations Intern – Fall

Internship Exploring General Business & Beyond

RLF interns are given the opportunity to gain real-world PR experience in an agency setting as they are exposed to multiple facets of the firm and work closely with mid and senior-level account executives. Interns work on a variety of assignments such as developing media lists, drafting and sending news releases, crafting media pitches, evaluating media coverage, writing social media posts, conducting research and assisting with special events.

• Researching new and potential clients
• Building targeted media lists for trade, local and national publications
• Drafting and distributing press releases and media pitches
• Connecting with media and assisting in coordinating interviews
• Planning and scheduling social media content for clients and RLF
• Creating media coverage and social media metrics reports for clients
• Assisting in drafting for client websites, ads and collateral pieces (this work is needed on an occasional basis)
• Opportunity to see projects and tasks from start to finish
• Earn real-world, hands-on experience working within a fast-paced agency
• Build valuable verbal and written communication skills
• Experience with PR and social media programs such as Muck Rack, Sprout Social, Hootsuite, etc.
• Create a portfolio of writing samples
• Participate in networking opportunities such as ‘Mentoring with Monty’

• Ability to manage multiple tasks and meet deadlines
• Previous experience (whether in class or through past internships) related to communications and/or public relations
• Detail oriented
• Strong writing skills and familiarity of AP style
• Enthusiastic and proactive personality
• Currently enrolled in a 4-year university or community college