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Digital Marketing Manager
Job in
Dudley, Worcester County, Massachusetts, 01571, USA
Listed on 2026-07-29
Listing for:
Nichols College
Full Time
position Listed on 2026-07-29
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Social Media Marketing, SEO
Job Description & How to Apply Below
and the job listing Expires on August 7, 2026
- SEO Optimization & Web Management: Audit, refine, and manage our website to ensure we rank at the top of local search results for key search terms.
- Paid Ad Campaigns: Ideate, launch, and optimize highly effective marketing campaigns across Google, Facebook, Instagram, etc to secure new remodeling clients and sell subdivision lots.
- Social Media Growth: Capture our authentic company atmosphere and translate it into engaging Instagram Reels and posts that grow our follower base and drive inquiries.
- Community Engagement: Coordinate local sponsor ships, fundraisers, and community initiatives to strengthen our local presence and drive word-of-mouth growth.
Specific Skills
- Digital Marketing & Local SEO: Practical knowledge of SEO strategies and web refinement to maximize search visibility.
- Campaign & Content Creation: Ability to generate high-performing ad concepts and produce/edit engaging short-form video content (Reels/Tik Tok).
- Strategic Budgeting: A focus on high-ROI marketing, maximizing the impact of our budget to generate the biggest bang for our buck.
- Self-Reliance & Autonomy: An out-of-the-box thinker who is self-motivated and thrives in a high-trust environment without needing strict management or constant oversight.
- Industry Foundational Knowledge: A basic, foundational understanding of the construction, home building, or real estate industries.
- Execution Mindset: Proven capability to take a creative idea, build a strategy around it, and independently execute it to drive measurable results.
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