Strategic Communications (NCRD Intern

The Salvation Army - National Headquarters

and the job listing Expires on August 30, 2026

The Salvation Army is an international movement and an evangelical part of the universal Christian Church. Its mission is to meet human needs without discrimination. National Headquarters (NHQ) supports the work of The Salvation Army across the United States and internationally by providing leadership, resources, and strategic support to territorial and local operations.

JOB SUMMARY

The Strategic Communications Intern (SCI) will help develop and implement the executive and strategic communications efforts of The Salvation Army National Headquarters and assist with the creation and appropriate distribution of internal and external communications initiatives for National Headquarters.

Uses all forms of communication to effectively communicate the mission of The Salvation Army internally and externally. Works specifically to strengthen and enhance the image and awareness of The Salvation Army; supports the executive leadership team through communications strategies and material development, works with national agency of record to develop and implement national communications efforts; seeks and identifies compelling stories and coordinates the writing of fresh content for national distribution;

supports the communications team during emergency response situations involving National Headquarters, Territorial and Divisional headquarters and other emergency responder agencies as may be involved; assists in the further development of the Red Shield Toolkit.

Key Responsibilities

• Aids the national communications team to effectively communicate the mission of The Salvation Army internally and externally, to build and protect The Salvation Army’s brand, to support national leadership and the office of the National Commander, and to meet human needs.
• Assists in the development and implementation of the national communications strategy, including Moments in Time, the national Red Kettle Campaign, and any public policy, emergency disaster service, or other national public relations or communications efforts, and subsequent content that will appear on the national website and social media channels, including Facebook, Twitter, Instagram, and You Tube.
• Works directly with the NCRD communications team and the agency of record (AOR) to coordinate content and storytelling opportunities, including earned media, owned digital content, and shared content with Salvation Army teams around the country.
• Assists in the creation of content and digital assets for national website and social media pages, including written content for the national blog, Facebook, Twitter, Instagram, Linked In, and You Tube, to accomplish the digital communications goals of National Headquarters.
• Works with Salvation Army communications professionals in the field to coordinate these efforts with appropriate local teams.
• Engages with online audiences via social media platforms to increase fundraising, build and protect the reputation of The Salvation Army, support national leadership, and meet human needs.
• Works with the communications team to identify new strategies to increase audience engagement and build digital brand advocates.
• Maintains consistent strategy and implementation of peer-to-peer fundraising opportunities on social media, and coordinates these efforts with the NCRD digital fundraising team, NCRD communications team, and AOR.
• Assists with coordinating and conducting appropriate research, composing, proofreading and editing original, journalistic quality feature stories covering Salvation Army services and/or human-interest topics for regular updates on the NHQ national newsroom, and provides appropriate content for use as syndicated material for the field.
• Composes, prepares, types, proofreads, and/or edits a wide variety of written communications including that of a confidential nature; ensures the accuracy, completeness, and timeliness of the same, including meeting tight deadlines.
• Follows organizational style guide on all materials and communications.
• Researches, compiles, summarizes information, and develops reports and correspondence for routine…