Go-To-Market Manager

About Us

Prism

HR is the leading payroll, benefits, and HR software for Human Resource Outsourcing (HRO) organizations, including Professional Employer Organizations (PEOs) and Administrative Service Organizations (ASOs). Powering more than 80,000 companies, 2.5 million worksite employees, and $85 billion in payroll processed annually, Prism

HR is the most efficient, reliable, and scalable software solution to help PEOs and ASOs grow and prosper. The Prism

HR platform is a complete, integrated HR solution supporting the full "hire-to-retire" lifecycle of HR services. Prism

HR also provides a wide range of additional resources beyond technology and support, such as the Prism

HR SEEDS sales and marketing program, the annual Prism

HR LIVE Conference, and numerous learning opportunities throughout the year designed specifically to help Prism

HR customers grow their business.

The Go-To-Market (GTM) team is responsible for planning, coordinating, and executing the strategies that introduce new products, features, and services to our clients. This team works cross-functionally across Product, Marketing, Sales, Customer Success, and Operations to ensure launches are well-timed, clearly communicated, and positioned for adoption and revenue impact. The GTM team partners with other teams to define target audiences, develop messaging and positioning, equip customer‑facing teams with the tools and training they need, and monitors performance to refine and optimise future launches.

Their goal is to create a seamless, repeatable process that accelerates product adoption, strengthens customer engagement, and drives predictable revenue growth.

The Go-to-Market Manager is responsible for developing, coordinating, and executing cross‑functional strategies that bring new products, features, and services to market. This role acts as the connective tissue between Product, Marketing, Sales, Customer Success, and Operations to ensure launches are well‑planned, clearly communicated, and successfully adopted by customers and internal teams.

• Lead the planning and execution of go‑to‑market strategies for new products, enhancements, and strategic initiatives
• Partner closely with Product to understand roadmap priorities, value propositions, and target customer segments
• Partner in the development of positioning, messaging, and launching materials that clearly articulate product value
• Drive sales and customer Success by assisting adoption team with training, playbooks, competitive insights, and objection‑handling resources
• Coordinate cross‑functional launch plans, timelines, and deliverables to ensure alignment and accountability
• Develop and analyze market trends, customer feedback, and competitive intelligence to inform GTM strategy
• Track launch performance, adoption metrics, and revenue impact, and recommend optimisations – lead pricing, packaging, and segmentation strategies in partnership with Product and Revenue teams for leadership approval
• Ensure consistent communication across internal teams before, during, and after launches
• Occasional domestic travel will be required to attend team onsite meetings, client visits, customer events, industry conferences, and training sessions, including air travel, ground transportation, and potential public transportation

• Build, maintain and promote relationships with team members, peers across disciplines, and all other company team members ensuring effective coordination of communications and services affecting clients.
• Attend webinars and/or trainings to stay up to date on best practices related to the company and department.
• Complete projects and other duties as assigned by supervisor.

• Experience in go‑to‑market strategy, product marketing, sales enablement, or related roles
• Strong cross‑functional collaboration skills and the ability to influence without authority
• Excellent communication skills, both written and verbal
• Ability to translate complex product capabilities into clear, compelling value propositions
• Strong analytical mindset with comfort interpreting data to guide decisions
• Proven ability…