Sales Enablement Specialist

The sales enablement role provides sales leaders and business consultants with the learning materials, content, and resources to drive growth and success. Partnering with the sales team and broader Enablement and Rev Ops team, this role is a key contributor to Sales Effectiveness. Working with teams across the organization to support in the development, deployment, and maintenance of sales content under the leadership of the VP of Sales Enablement.

Success is measured by the overall business impact of these solutions and cross-functional collaboration.

• Design and execute enablement programs aligned to GTM priorities and revenue goals.
• Communicate enablement strategy, progress, and KPIs to stakeholders.
• Support the Enablement Training Team as needed to deliver high-quality learning experiences.
• Create and maintain sales playbooks, messaging guides, battle cards, and objection-handling resources.
• Translate product and marketing positioning into actionable sales narratives and value propositions.
• Enable product launches and GTM campaigns with content, training, and field readiness.
• Facilitate and influence content creation in partnership with Sales and Marketing.
• Optimize sales processes and ensure effective adoption of Enablement tools.
• Assist in managing and maintaining Enablement content in Seismic.
• Partner cross-functionally with Sales, Marketing, Product, Rev Ops, and CS to align GTM execution.
• Measure program effectiveness using adoption metrics, productivity indicators, and revenue impact.
• Gather and relay field feedback to continuously refine Enablement programs and strategy.
• Serve as a liaison between direct Sales Teams, Solution Consultants, product support, and specialized Sales Teams.
• Assist in the development and enhancement of critical sales tools and processes.
• Build, maintain and promote relationships with team members, peers across disciplines, and all other company team members ensuring effective coordination of communications and service affecting clients.
• Attend webinars and training to stay up to date on best practices related to the company and department.
• Complete projects and other duties as assigned by supervisor.
• Knowledge, Skills, and Abilities Knowledge of sales enablement and go-to-market (GTM) strategies in a B2B environment, including how enablement supports pipeline, productivity, and revenue outcomes.
• Understanding of sales processes, methodologies, and content frameworks, including playbooks, messaging guides, battle cards, and objection-handling resources.
• Familiarity with product marketing principles and the ability to translate positioning and value propositions into sales-ready materials.
• Working knowledge of enablement technologies and systems, including content management platforms (e.g., Seismic), CRM tools, and learning or productivity platforms.
• Understanding of cross-functional business operations across Sales, Marketing, Product, Revenue Operations, and Customer Success.
• Strong content development and communication skills, with the ability to create, organize, and maintain clear, compelling, and actionable sales enablement materials.
• Effective collaboration, influence, and stakeholder management skills, with the ability to partner cross-functionally without direct authority.
• Demonstrated project management and organizational skills, including the ability to manage multiple initiatives, timelines, and competing priorities.
• Analytical skills to measure enablement effectiveness, interpret adoption and performance metrics, and identify opportunities for improvement.
• Proficiency in presenting ideas and enablement strategies clearly to sales teams and leadership audiences.
• Ability to design, execute, and support enablement programs aligned with GTM priorities and revenue goals.
• Ability to translate complex product and marketing information into practical sales narratives and field-ready resources.
• Ability to adapt quickly to evolving business needs, product changes, and sales feedback.
• Ability to work independently while exercising sound judgment, discretion, and accountability.
• Ability to build credibility and trust with sales leaders, business consultants, and cross-functional partners.
• Ability to continuously evaluate and refine enablement solutions based on field input and measurable business impact.
• Education & Experience Bachelor's degree or equivalent combination of experience, skills, education (including other relevant non-traditional degree programs, certifications, or job training programs) preferred.
• Minimum 2 years' experience in B2B sales.

• None

• Sedentary Work: Primarily involves sitting for extended periods, often at a desk or computer.
• Manual Dexterity: Frequent use of hands and fingers to operate a computer keyboard, mouse, and other office equipment.
• Mobility: Ability to travel occasionally for meetings, events and partner visits. Occasional walking or traversing throughout the office to meet with…