Social Content Optimization Specialist

Join Our Team

In 2025, USA Today recognized Primerica as a Top Workplace USA for the fifth year in a row, and Newsweek named Primerica one of America's Greatest Workplaces for Diversity for the second consecutive year. In 2024, the Atlanta Journal-Constitution named Primerica as a Top Workplace for the eleventh consecutive year, and Forbes recognized Primerica as one of America's Best Employers for Women for the fifth year in a row.

In addition, for the tenth time Primerica has been voted a Best Employer by Gwinnett Magazine. Primerica is a great place to work! Join our team to experience what it's like to work at "one of the best places to work in the metro Atlanta".

About this Position

Job Description

Primerica is seeking a strategic, analytical, and performance-driven Social Content Optimization Specialist to oversee the planning, programming, optimization, and operational management of content across Primerica Social and Primerica's broader social media ecosystem.

This role is focused on understanding audience behavior, identifying content performance patterns, leveraging AI-powered tools and insights, repurposing and adapting existing content assets, and optimizing content to support lead generation, engagement, recruiting, and brand awareness. The ideal candidate understands platform nuances, audience segmentation, and how to apply data and emerging technologies to continuously improve content strategy and execution.

Reporting to the AVP of Social Media, this role collaborates cross-functionally with marketing, PR, analytics, compliance, and field teams to deliver scalable, compliant, and platform-native content experiences.

This role is hybrid in Duluth, Georgia; we are seeking local candidates only.

This role is not eligible for sponsorship.

The salary range for this role is $65k - $75k.

Responsibilities & Qualifications

What You'll Do (Job Responsibilities)

* Develop, manage, and optimize social content programming strategies across Primerica's social media channels for the company and sales force

* Analyze sales force social media user behavior, engagement trends, platform performance, and audience interaction patterns to inform content strategy and optimization decisions

* Leverage AI tools and emerging technologies to support content ideation, audience analysis, content adaptation, optimization workflows, and operational efficiency

* Identify opportunities to repurpose existing PR, thought leadership, field, corporate, and campaign content into scalable, social-first assets

* Develop and execute content strategies that drive lead generation, recruiting, brand awareness, engagement, and audience growth, including value-focused resources that support prospect engagement and follow-up activity

* Monitor content performance across platforms and continuously optimize content mix, cadence, targeting, and platform-specific execution

* Manage publishing strategy and content execution across Primerica's social channels, including Facebook, Instagram, Linked In, X, You Tube, and emerging platforms

* Collaborate with cross-functional teams including PR, marketing, analytics, legal, compliance, CRM, and field marketing to support integrated campaigns and business initiatives

* Help identify audience needs, content gaps, engagement opportunities, and emerging social trends relevant to Primerica's target audiences

* Partner with the AVP of Social Media to define KPIs, reporting frameworks, and performance benchmarks, and leverage analytics, AI-driven insights, and platform data to deliver actionable recommendations that improve content performance and user engagement

* Ensure content aligns with brand standards, platform best practices, and regulatory requirements by coordinating with legal and compliance teams to support review processes and adherence to industry regulations and disclosures

* Stay informed on emerging social media trends, AI technologies, and platform updates to provide strategic guidance on content optimization, platform best practices, and AI-assisted workflows

* Manage multiple projects simultaneously in a fast-paced environment with evolving priorities and timelines

Basic Qualifications

* Bachelor's degree in marketing, communications, journalism, digital media, or related field, or equivalent professional experience

* 3-5 years of experience in social media strategy, content management, digital marketing, audience development, or related roles

* Strong understanding of social media platforms, publishing tools, audience engagement strategies, and content optimization

* Experience using analytics, platform insights, and performance data to inform content strategy and business decisions

* Familiarity with AI-powered content, productivity, research, or analytics tools and a willingness to integrate emerging technologies into content workflows

* Excellent communication, collaboration, organizational, and project management skills

* Ability to manage content operations across multiple stakeholders, timelines, and…