General Sales Manager

General Sales Manager – Used Vehicle Operations Leader Gwinnett Place Nissan | Duluth, GA Position Overview

Gwinnett Place Nissan is seeking a high-performing, hands‑on General Sales Manager with a proven history of building and leading successful used vehicle operations in a high‑volume dealership environment.

The General Sales Manager’s primary responsibility is to assist the General Manager with driving both the people and financial success of variable operations, with a major emphasis on used vehicle sales, inventory management, profitability, inventory turn, and overall used car department performance.

We are looking for a true operator — someone who understands the used car business at a high level and knows how to acquire, price, merchandise, manage, and retail inventory profitably while building a culture of accountability and execution.

This is not a desk‑only leadership role. Our GSMs are expected to lead from the showroom floor, actively work deals, engage customers, coach salespeople live, manage inventory aggressively, and drive performance daily.

• Lead and oversee all aspects of used vehicle operations with a strong focus on profitability, inventory turn, and volume growth
• Assist in the acquisition, pricing, merchandising, and inventory strategy for all used vehicles
• Analyze market trends, competitive pricing, and inventory aging to maximize profitability and minimize exposure
• Partner with inventory management and buying teams to source clean, desirable, high‑demand inventory
• Maintain aggressive inventory turn objectives while protecting front‑end gross
• Drive used vehicle performance through disciplined process management and operational accountability
• Monitor aging inventory daily and implement strategies to improve turn and profitability
• Ensure used vehicle inventory is properly marketed, merchandised, and competitively positioned online

• Assist the General Manager with overseeing all aspects of variable operations including New, Used, and F&I departments
• Work closely with the General Manager, sales team, and finance leadership team to achieve monthly sales, gross, and F&I objectives
• Lead from the showroom floor and maintain an active daily presence throughout operations
• Assist with structuring deals and maximizing both front‑end and back‑end profitability

• Hire, train, supervise, mentor, and monitor performance of sales consultants, finance managers, and sales managers
• Develop future automotive leaders through daily coaching, accountability, role‑play, and process management
• Create and maintain a high‑energy, performance‑driven sales culture
• Conduct daily sales meetings, one‑on‑ones, and save‑a‑deal sessions
• Hold the sales team accountable to lead follow‑up, appointment generation, showroom traffic conversion, and CRM activity standards

• Consistently work the sales desk and assist with customer turn‑overs
• Actively engage customers and support the sales process from greeting to delivery
• Assist sales managers and consultants with deal structure and negotiation strategy
• Ensure exceptional customer experience and strong CSI performance throughout the sales process

• Be a highly detailed, process‑driven leader capable of holding the staff accountable for results
• Track and improve:
  • Used vehicle volume
  • Used vehicle gross profit
  • Inventory turn
  • Aging inventory
  • Appointment performance
  • Closing percentages
  • CSI performance
  • Overall variable profitability
• Assist sales managers with ensuring manufacturer volume commitments are achieved
• Responsible for ensuring CIT lists are reviewed and resolved within required deadlines
• Partner with the General Manager to establish monthly and annual performance goals and review actual performance

• Develop and maintain strong relationships with lending institutions, auctions, wholesalers, and manufacturer representatives
• Communicate management policies and operational expectations clearly and effectively
• Lead by example while ensuring company core values are…