Director, Marketing

Nordson Product Assembly

A global leader in Product Assembly, is seeking an experienced and highly motivated individual to join our team. We are committed to creating a diverse and inclusive workplace, and we are looking for candidates who share that same commitment.

As a member of our team, you will have the opportunity to work in a dynamic and collaborative environment, where your ideas and contributions will be valued and respected. The Director, Strategic Marketing, will ensure the business develops and executes an effective business strategy for growth, which includes market analysis, branding and communication, product management, and market and competitor analysis.

• the product innovation road map and identifying new applications and markets in strategic growth segments.
• The Director, Strategic Marketing will provide management oversight for setting global marketing business priorities, establishing stretch goals, overseeing development and execution of action plans to achieve, deploying resources optimally to drive results and leading new efforts focused on creating and optimizing go-to-market strategies and plans.

• Leverage Nordson’s Ascend Strategy and NBS Next system to identify and pursue high-value opportunities, driving above-market organic growth.
• Lead and drive PA global business development initiatives, collaborate with PA Leadership team and cross-functional stakeholders to assess new business opportunities, align initiatives with revenue growth goals, develop implementation plans and track implementation plans to ensure focus and execution.
• Drive key business processes, market insights, and analysis to support strategy deployment.
• Define and track key strategic performance metrics (e.g., revenue, timeliness, pipeline value), establish root cause countermeasures for misses, and implement corrective actions.
• Lead ongoing competitive analysis at the division level; develop strategies to win in focused markets.
• Lead the strategic planning process, including analysis and prioritization of growth initiatives, marketing strategy, and development of presentations for Corporate Leadership.
• Build strong partnerships with commercial teams, product innovation, functional leaders, key customers, and industry stakeholders.
• Foster voice of customer engagement to understand market needs and direction.
• Responsible for overall PA’s product portfolio management including both PA and non-PA products which are sold by PA.
• Collaborate with functional stakeholders to define development portfolio priorities, establish business justifications for product/capability expansion, apply financial criteria to prioritize the pipeline, and conduct regular portfolio health reviews.
• Develop and execute short- and long-term product, market, and capability roadmaps to deliver strategic priorities and ensure sustained profitable growth.
• Develop and maintain pricing strategy for all product categories in line with growth and profit expectations; monitor category profitability and drive pricing actions or cost initiatives to achieve margin targets.
• Lead, manage, and develop a team of professionals with strong business and strategy acumen; attract, engage, develop, and retain talent to build bench strength.
• Lead and manage ongoing simplification activities to reduce complexity in support of division objectives.
• Establish credibility, rapport, respect, and trust across the PA organization; work effectively as a team player in a dynamic, fast-paced environment.

• Bachelor’s degree in marketing, business or related field.
• MBA or other graduate degree preferred
• Experience in strategic marketing, strategic planning and analysis, including relevant professional experience in having led products through full life cycle
• Key account and sales management experiences are plus
• Led and/or built a high performing team
• Worked in a global organization

• Demonstrated strategic planning with proficiency in data analysis and business modeling to foresee business trends and make recommendations on strategy.
• Skilled market researcher with deep understanding of market trends, emerging technologies and methodologies.
• Product line management.
• Ability to establish and maintain executive level relationships with end customers and industry leaders.
• Ability to understand commercial and competitive dynamics.
• Proactive, with ability to self-direct through multiple concurrent projects.
• Excellent communication, leadership, and interpersonal skills with a proven ability to inspire and influence others cross-functionally.
• Leadership and management of employees, projects, and business partners.
• Experienced leader with the expertise to provide the information and direction to promote the profitable growth of the Company.
• Key functional responsibilities will include Product Management and Market and Competitor Analysis.
• Effective communication and…