Sr. Marketing Product Specialist

Sr. Marketing Product Specialist

Date:
Feb 23, 2026

Location:

Duluth, GA, US

Brand:
Massey Ferguson

Workplace Type:
Hybrid/Remote

Massey Ferguson offers a straightforward and dependable experience providing the best value for farmers around the world. Massey Ferguson has earned the loyalty of farmers by leveraging an innate knowledge of the land, the farm, the machines, and equipment needed to get the job done. Massey Ferguson has been a trusted partner of farmers for 175 years of innovation.

Sr. Marketing Product Specialist is responsible for supporting the profitable growth of Massey Ferguson North America’s Green Harvesting machinery business. Their primary focus is to lead corporate training, communicate product information and sales processes directly to field sales and to dealer personnel. The Sr. Marketing Product Specialist is responsible for producing product training collateral – both on-line and published documents (hard copy).

This includes, but is not limited to, Video’s, Photos, Product Information Guides (PIGs), Product Marketing Bulletins, Competitive Comparisons, and Price Pages. They will also have the opportunity to assist in other areas including, but not limited to, supporting corporate events, dealer events, product launches, shows and field events.

• Support the Marketing Team goals through training, VIP events, New Product Introductions, and field activities.
• Collaborate with Marketing and Field Product Specialists to design, develop and deliver training programs.
• Create and maintain training materials. Become a Subject Matter Expert for assigned products by demonstrating a high level of agronomic, economic, and product knowledge.
• Assist with product benchmarking. Subject matter expert for full hay equipment line.
• Assist with projects to develop new and innovative training aides that drive results.

• Bachelor's degree in agriculture, engineering, marketing, or business.
• 3-5 years in the hay industry.
• Proficiency with Microsoft Word, PowerPoint, and Excel.
• High level of mechanical proficiency.
• Experience in sales, marketing, or product development functions within the capital goods industry.
• Proficiency with other Microsoft Office applications, PDF Expert, and Photoshop (Intermediate).
• Comfort speaking to and facilitating to a live audience.

• Health care and wellness plans.
• Dental and vision plans.
• Flexible and virtual work options (where available).
• 401(k) savings plan with company match.
• Employee stock purchase plan offering eligible employees the ability to purchase AGCO stock at a discounted price.
• Paid holidays and paid time off.
• Health savings and flexible spending accounts.
• Reimbursement for continuing education.
• Life insurance and other supplemental insurance plans.

You will work with your wonderful AGCO colleagues in a remote model from Duluth, GA.

We value inclusion and recognize the innovation a diverse workforce delivers to our farmers. Through our recruitment efforts, we are committed to building a team that includes a variety of experiences, backgrounds, cultures, and perspectives.

Massey Ferguson® offers a straightforward and dependable experience providing the best value for farmers around the world. Massey Ferguson® has earned the loyalty of farmers by leveraging an innate knowledge of the land, the farm, the machines, and equipment needed to get the job done. Massey Ferguson® has been a trusted partner of farmers for 175 years of innovation.

Nearest Major Market: Atlanta
Job Segment: Product Marketing, Agricultural, Field Sales, Engineer, Marketing, Agriculture, Sales, Engineering

AGCO is a global leader in design, manufacture and distribution of agricultural machinery and precision technology. AGCO delivers value to farmers and OEM customers through its differentiated brand portfolio including leading brands like Fendt®, Massey Ferguson®, PTx and Valtra®. AGCO's full line of equipment, smart farming solutions and services helps farmers sustainably feed our world.