Senior Brand Manager

Senior Brand Manager

Location: Duluth, GA
Department: Marketing
Reports to: President
Direct Reports: None
Type: Full-Time
Status: Exempt
Schedule: Hybrid (M-F: 3 days on-site, 2 days remote)
Salary: $128,850 - $151,400+ Bonus Eligible

For over 30 years, IPA has led the market in automated solutions that help hospitals improve infection prevention and reduce costs through our scrub

Ex, alEx, and vend

Ex product lines. Trusted by healthcare systems nationwide, IPA combines innovation with measurable operational impact. Now, we are investing in building our marketing function to accelerate growth, strengthen customer relationships, and ensure our innovation pipeline continues to lead the industry.

We’re looking for a Senior Brand Manager to drive the next stage of IPA’s growth. This is a high-impact, hands‑on role where you’ll lead marketing execution, shape brand strategy, and lay the foundation for future team expansion. If you’re a strategic marketer ready to build something meaningful, we’d love to hear from you.

• Lead IPA’s marketing efforts, acting as the voice of the customer and translating insights into strategies that drive growth across Marketing, Sales, and Engineering.
• Guide product launches and innovation planning to ensure every new product is positioned for maximum impact.
• Develop and execute integrated campaigns using digital, trade, and experiential channels to generate demand and strengthen customer engagement.
• Build and maintain sales enablement tools like ROI case studies, competitive battle cards, and product videos.
• Oversee retention and cross‑sell programs, newsletters, and lifecycle marketing initiatives.
• Manage agency partners and marketing budgets to deliver high‑quality, on‑brand campaigns.

• 7+ years of marketing experience with exposure to both B2B and CPG environments (healthcare experience preferred but not required).
• Bachelor’s degree required; MBA preferred.
• Proven success in product innovation and integrated campaign development.
• Strong experience using customer insights, market research, and competitive intelligence to shape strategy.
• Demonstrated ability to partner effectively with Sales teams to drive revenue growth.
• Excellent communicator — clear, persuasive, and comfortable influencing cross‑functional leaders.
• Strong project management skills; able to manage multiple priorities with limited resources.
• Comfortable in a fast‑paced, build‑from‑scratch environment where processes are still being established.

• Think strategically while executing tactically—you can build the plan and roll up your sleeves to make it happen.
• Thrive in collaborative, cross‑functional environments and build strong relationships with Sales, Engineering, and Leadership.
• Bring creativity and analytical rigor to your marketing approach, balancing storytelling with data‑driven decision‑making.
• Stay curious about customer needs, market trends, and how IPA can continue leading innovation in infection prevention.
• Adapt quickly to changing priorities and maintain focus in a fast‑paced, entrepreneurial setting.
• Take pride in delivering high‑quality work that elevates IPA’s brand and drives measurable business impact.

• The opportunity to build the marketing function at a market‑leading healthcare technology company.
• A clear path to grow into a Director‑level leader as the organization expands.
• Competitive compensation and comprehensive benefits package.
• A hybrid work model with flexibility and collaboration built in (3 days in‑office, 2 days remote).
• The chance to make a real impact — shaping IPA’s brand, voice, and customer experience for years to come.

At IPA, you’re not just joining a company, you’re joining a mission‑driven, inclusive culture dedicated to improving infection prevention and operational efficiency in healthcare. We invest in our people with meaningful work, a collaborative environment, and benefits that support both your personal and professional success.

When you join IPA, you’ll enjoy:

• Generous paid time off and company holidays
• Comprehensive healthcare coverage: medical, dental, vision, and Telemedicine
• Health Savings…