Sr. Marketing Manager

Position Summary

Join Fox Factory Holding Corp. and help lead integrated marketing initiatives that strengthen brand awareness, drive demand, support dealer and OEM growth, and elevate the company’s leadership in the automotive performance market. Reporting to the Director of Marketing, the Senior Manager, Marketing will lead execution across brand strategy, digital and social marketing, e‑commerce, advertising, dealer development, product launches, and experiential events, helping bring compelling product stories to market while supporting revenue growth and channel performance.

This role requires a strategic yet hands‑on leader who can execute innovative campaigns, collaborate cross‑functionally, and inspire alignment across teams and partners. The ideal candidate brings strong commercial acumen, automotive market understanding, and a passion for performance‑driven brands, with success measured through brand growth, dealer engagement, demand generation, and contribution to long‑term market share and business performance.

• Brand Strategy & Product Marketing:
  Support integrated brand, product, and go‑to‑market strategies aligned with growth objectives across OEM, dealer, and retail channels. Lead initiatives that drive brand awareness, demand generation, product launches, and retail turn. Partner cross‑functionally with Sales, Product, Operations, and OEM partners to support commercialization and revenue growth. Ensure consistent brand messaging and positioning across all channels, campaigns, and partner touchpoints.
• Dealer Marketing & Channel Development:
  Lead dealer‑focused marketing programs supporting dealer recruitment, retail traffic, lead generation, and dealer performance. Develop dealer marketing tools, co‑op programs, sales enablement materials, and localized campaigns. Partner with field sales and dealer development teams to support inventory turn, product awareness, and channel growth. Support OEM and dealer partner marketing initiatives that strengthen market penetration and channel performance.
• Digital Marketing, E‑Commerce & Demand Generation:
  Manage digital marketing strategy across paid media, SEO/SEM, email, web, CRM, and performance marketing channels. Drive e‑commerce growth, digital merchandising, lead funnel optimization, and website performance. Support digital retailing initiatives, VDP optimization, and online lead‑generation strategies. Analyze campaign performance and optimize programs through data‑driven insights and ROI measurement.
• Social Media, Content & Advertising:
  Lead social media strategy, content development, and brand storytelling to increase awareness and engagement. Manage integrated advertising and awareness campaigns that drive traffic, leads, and conversion. Develop product‑focused content supporting launches, dealer engagement, and competitive differentiation. Identify emerging trends and opportunities to expand audience reach and brand relevance.
• Events & Experiential Marketing:
  Lead marketing support for trade shows, sponsor ships, dealer events, OEM activations, and product launches. Execute experiential programs that strengthen brand presence, generate demand, and support dealer and OEM relationships. Measure and improve event performance and return on investment.
• Leadership & Marketing Operations:
  Manage agencies, vendors, budgets, timelines, and campaign execution across multiple initiatives. Support annual marketing planning, KPI tracking, and strategic execution aligned with business goals. Foster a performance‑driven, collaborative culture focused on creativity, accountability, and measurable results.

• Brand awareness and market share growth
• Lead generation and conversion performance
• Dealer engagement and channel growth
• E‑commerce and digital marketing performance
• Campaign and media ROI
• Social engagement and content effectiveness
• Product launch execution
• Event and experiential ROI
• Contribution to revenue growth and retail turn

• Bachelor’s degree in Marketing, Business, Communications, or related field required; MBA or equivalent experience.
• 7‑10+ years of progressive marketing…