Sr. Director, Brand & Communications

Maytronics, a leading provider of innovative pool cleaning solutions, is seeking a strategic and progressive visionary Sr. Director of Brand and Communications to lead the development, execution, and governance of our brand identity, communications strategy, and Trade Marketing across all markets. This role oversees the following areas:
Mar Com, Trade Marketing, Brand, and Social, and partners closely with Consumer Insights to ensure our strategy and storytelling are grounded in customer understanding. This role will be pivotal in aligning our brand narrative globally, ensuring consistency, compliance, and resonance with diverse audiences - while also driving strong, consistent brand presence at the point of sale through retail execution, dealer/channel marketing, loyalty and rebate programs, and trade show strategy.

The ideal candidate will bring a blend of creative leadership, operational rigor, and cross‑functional collaboration to elevate our brand presence and drive business impact worldwide. The ideal candidate will have consumer goods experience preferably within the IoT space with global distribution. This position is based in our Duluth, GA location.

• Define and steward brand positioning, tone of voice, and visual identity across all brands and regions.
• Maintain and enforce brand guidelines to ensure consistency and compliance globally.
• Oversee trademark protection efforts in coordination with Legal.

• Lead corporate communications, including media relations, executive visibility, and crisis communications.
• Develop global brand playbooks and campaign toolkits for regional adaptation.
• Manage social content strategy, including influencer programs, UGC, and brand ambassador initiatives.

• Lead the development and execution of global campaigns for new product launches, seasonal pushes, and brand initiatives, ensuring channel and retail readiness (partner toolkits, merchandising guidance, and launch communications).
• Collaborate with regional marketing teams to localize messaging and creative assets, ensuring compliance and market relevance.
• Partner with product, digital, creative, and sales/channel teams to ensure cohesive go‑to‑market strategies that drive revenue and brand awareness across DTC, marketplace, and retail/dealer channels.

• Own global trade marketing strategy to strengthen dealer/partner relationships and accelerate sell‑through across priority channels.
• Lead retail execution including in‑store activation, merchandising, and point‑of‑purchase (POP) standards; ensure consistent brand presence at the point of sale.
• Partner with Sales, Product, and Regional Marketing to support launches and promotions with customer‑ready toolkits (sell‑in/sell‑through materials, training, channel calendars).
• Own and evolve the Dealer Loyalty Program, including rewards structure, enhanced dealer communications, and program governance in partnership with Marketing Excellence and regional teams.
• Oversee rebate and dealer program governance (standardization, positioning, participation tracking, and compliance) in collaboration with Finance and Sales.
• Own trade show strategy, planning and execution (objectives, budget discipline, messaging, booth/experience, lead capture, and post‑event follow‑up).

• Act as the central liaison between global and regional marketing teams to ensure alignment on brand strategy, messaging, and execution.
• Support regional teams with tools, training, and resources to adapt global campaigns to local market needs.
• Ensure regional feedback is integrated into global planning cycles.

• Implement and train teams on marketing platforms (DAMs, CRMs, workflow tools).
• Drive campaign workflow and project management, ensuring quality and on‑time delivery.
• Ensure compliance with global privacy regulations (e.g., GDPR, CCPA).

• Partner closely with Consumer Insights to translate research, segmentation, and voice‑of‑customer learnings into brand positioning, messaging, and communications…