Senior Marketing Manager - GA - On Site

Senior Marketing Manager, Customer/Lifecycle Marketing

The Senior Marketing Manager, Customer/Lifecycle Marketing will be responsible for customer and lifecycle marketing, driving engagement and retention strategies to enhance the customer journey. This position requires a strong background in marketing, excellent analytical skills, and a passion for creating impactful customer experiences.

Essential Duties and Responsibilities

• Develop and execute comprehensive customer lifecycle marketing strategies to drive engagement, retention, and loyalty.
• Analyze customer data and insights to identify opportunities for improving the customer journey and increasing lifetime value.
• Collaborate with cross-functional teams, including product, sales, and customer service, to ensure a seamless and cohesive customer experience.
• Create and manage targeted marketing campaigns across various channels, including email, social media, and digital advertising.
• Monitor and report on the effectiveness of marketing initiatives, using data to optimize and refine strategies.
• Stay up-to-date with industry trends and best practices in customer and lifecycle marketing.

Marginal Functions

• Build, maintain and promote relationships with team members, peers across disciplines, and all other company team members ensuring effective coordination of communications and services affecting clients.
• Attend webinars and training to stay up to date on best practices related to the company and department.
• Complete projects and other duties as assigned by supervisor.

Knowledge, Skills, and Abilities

• Proven track record of developing and executing successful marketing campaigns.
• Strong analytical skills and experience with data-driven marketing.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Proficiency in marketing automation tools and CRM systems.

Education & Experience

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 5+ years of experience in marketing, with a focus on customer and lifecycle marketing.

Physical, Mental, & Communication Demands Physical Demands:

• Sedentary Work:
  Primarily involves sitting for extended periods, often at a desk or computer.
• Manual Dexterity:
  Frequent use of hands and fingers to operate a computer keyboard, mouse, and other office equipment.
• Mobility:
  Occasional walking or traversing throughout the office to meet with leaders and other employees.
• Visual Acuity:
  Ability to read and analyze data on a computer screen (or to read and analyze data with reasonable accommodation) and in printed materials.
• Lifting & Carrying:
  Minimal physical lifting required, but may involve handling documents, and lifting light office supplies.

Mental Demands:

• Attention to Detail:
  High level of accuracy needed for managing products, reports and contracts.
• Problem-Solving:
  Ability to strategically plan the needs of the department.
• Multitasking:
  Manage multiple tasks and projects simultaneously, often under tight deadlines.
• Decision-Making:
  Make informed decisions regarding the best plan for paid media strategies.
• Stress Management:
  Handle stressful situations calmly and effectively, especially when dealing with client and employee concerns.

Communication Demands:

• Interpersonal
  
  Skills:
  
  Strong ability to build relationships and communicate effectively with employees, managers, clients and external vendors.
• Written Communication:
  Prepare clear and concise documentation, including emails and notes.
• Verbal Communication:
  Lead planning sessions and team meetings. Provide clear instructions and support for clients, employees and managers.
• Presentation
  
  Skills:
  
  Present information effectively in training sessions with employees and other departments.

Environmental Conditions Indoor, office environment. May occasionally have moderate noise level from copiers, printers, or coworkers.