Marketing Manager​/AD, Marketing, Swine

Join to apply for the Marketing Manager/AD, Marketing, Swine role at Boehringer Ingelheim

2 days ago Be among the first 25 applicants

Join to apply for the Marketing Manager/AD, Marketing, Swine role at Boehringer Ingelheim

Description

Develops and implements brand plans and tactics for a US brand to meet business objectives while contributing to the leadership of the marketing team and partnering globally to improve global brand strategies. As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success.

We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, diversity and inclusion, mobility, networking and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.

Description

Develops and implements brand plans and tactics for a US brand to meet business objectives while contributing to the leadership of the marketing team and partnering globally to improve global brand strategies. As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success.

We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, diversity and inclusion, mobility, networking and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.



Duties & Responsibilities

• Responsible for the development, implementation and execution of strategic plans that optimize sales, market share and revenue growth for a brand or set of brands in the short and long term
• Develop and execute product and portfolio strategies with internal, external, global cross-functional
• Find business opportunities by utilizing insights from market research, industry trends, competitive intelligence and understanding the parameters for acceptable levels of risk and ROI
• Fosters financial accountability and awareness of economic factors across all levels of the organization and brings anticipates issues impacting resources to ensure the organizations financial viability
• Provide direction and guidance to others regarding BI's marketing strategy and translates BI's goal into customer specific initiatives while advancing the insight of others regarding key market drivers and business opportunities
• Leads the preparation of plans for large marketing campaigns; identifies tasks, resources and time frames that meet brand objectives and customer needs
• Fosters a broad awareness of economic factors internal and external to develop robust sales and product supply forecast and anticipates issues impacting funding and financial management
• To have close liaison with the field force to gain customer insights and benchmark practices to advise others on how to best meet customer's current and future needs
• Contributes to the leadership of the marketing team through both coaching & mentoring of other marketing team members and a holistic approach to the business not just their brand area
• Performs all Company business in accordance with all regulations (e.g. EEO, FDA,…